The culmination of ADFEST 2025 is the announcement of Lotus Special Awards. The ADFEST 2025 of the Year Awards are:

NETWORK OF THE YEAR

Dentsu has retained the title of Network of the Year. The group of 9 offices that entered the ADFEST Lotus Awards included Dentsu Inc., Tokyo, Dentsu East Japan Inc., Tokyo, Dentsu Indonesia, Jakarta, Dentsu Creative China, Shanghai, Dentsu Digital Inc., Tokyo, Dentsu Creative Taiwan, Taipei, Dentsu Creative Force Inc., Tokyo, Dentsu Creative Thailand/Dentsu One Bangkok, Bangkok, and Dentsu Creative inc., Singapore.

The runners up were:

• #2. Leo
• #3. Ogilvy
• #4. BBDO
• #5. McCann Worldgroup

AGENCY OF THE YEAR

Dentsu Inc., Tokyo was awarded Agency of the Year 2025.

The runners up were:

• #2. Ogilvy Singapore, Singapore
• #3. BBDO India, Mumbai
• #4. Leo India, Mumbai
• #5. McCann Worldgroup India, Gurgaon

INDEPENDENT AGENCY OF THE YEAR

Independent Agency of the Year went to Gigil Manila.

• #2. Bigtime Creative Shop, Riyadh
• #3. Good People Network, Jakarta
• #4. Supermassive, Sydney
• =#5. CJ WORX, Bangkok
• =#5. Motion Sickness, Auckland

DIGITAL AGENCY OF THE YEAR

Good People Network, Jakarta was awarded Digital Agency of the Year.

The runners up were:

• #2. Dentsu Inc., Tokyo
• #3. Dentsu Indonesia, Jakarta
• #4. Gigil, Manila
• #5. CJ WORX, Bangkok

MEDIA AGENCY OF THE YEAR

Ogilvy, Mumbai was awarded Media Agency of the Year.

The runners up were:

• =#2. Zenith, Sydney
• =#2. STDecaux, Shanghai
• =#2. Foundation, Sydney
• #5. Cheil Worldwide, Seoul

PR AGENCY OF THE YEAR

PR Agency of the Year, was Ogilvy PR, Singapore.

The runners up were:

• #2. SOUR Bangkok, Bangkok
• #3. Edelman, Bangkok
• #4. Platinum Inc., Tokyo
• #5. Acti Media, Mumbai

PRODUCTION COMPANY OF THE YEAR

Production Company of the Year was won by a trio of agencies, including Atypicalfilms, FVSE and Dandelion Studios, all from Singapore.

The runners up were:

• #4. Piano Inc., Tokyo
• #5. Mellow Tunes, Bangkok

ADVERTISER OF THE YEAR

Advertiser of the Year was won by Heineken.

The second to fifth positions were taken by:

• #2. Pepsico
• #3. ESAF Small Finance Bank
• =#4. P&G
• =#4. McDonald's

REGIONAL AGENCY OF THE YEAR

Regional Agency of the Year is now a part of ADFEST Special Awards line-up. The award will be given to the Agency with the highest score (at least 30 points to be eligible for Regional Agency of the Year). Awards are given to agencies with the highest score from East Asia, Middle East, Oceania, South Asia and South East Asia

Dentsu Inc., Tokyo was awarded East Asia Agency of the Year.

The runners up were:

• #2. INNOCEAN, Seoul
• #3. TBWA\Group China, Shanghai
• #4. Dentsu East Japan Inc., Tokyo
• #5. Dentsu Creative China, Shanghai

Middle East Agency of the Year went to BigTime Creative Shop, Riyadh.

Ogilvy, Sydney was awarded Oceania Agency of the Year.

Second place was Supermassive, Sydney.

South Asia Agency of the Year was won by BBDO India, Mumbai.

The runners up were:

• #2. Leo India, Mumbai
• #3. McCann Worldgroup India, Gurgaon
• #4. Havas Creative India, Mumbai
• #5. McCann Worldgroup India, Mumbai

Ogilvy Singapore, Singapore was awarded Southeast Asia Agency of the Year.

In the ranking below, the second to fifth positions were given to:

• #2. BLKJ Havas, Singapore
• #3. Leo Malaysia, Kuala Lumpur
• #4. Gigil, Manila
• #5. BBDO Bangkok, Bangkok

LOTUS GRANDE FOR HUMANITY

The Lotus Grande for Humanity recognises creative excellence in the Public Services & Cause Appeals categories. Gold Lotus winners in Brand Experience, Commerce, Creative Strategy, Design, Digital & Social, Direct, Effective, Entertainment, Film, Media, Mobile, Outdoor, PR, Press, Radio & Audio (Except Audio Craft Lotus sub-categories), Sustainable, INNOVA and Lotus Roots are eligible to win the Lotus Grande for Humanity.

This year’s winner is Finch, Sydney / SuperMassive, Sydney for 36 Months, 36 Months – Raising the Age of Social Media Citizenship.

Susan Credle commented, “The ADFEST 2025 Grande for Humanity winner was an idea that we felt would change lives for years to come. It was a simple solution with a profound impact. It reminded us that a complex problem that everyone is concerned about can be solved with language, design and a passion to create c