“AI,
aka Artificial Insanity. Aka, a perfect storm of chaos. Users are frustrated by
limitations and errors. Artists are driven mad with fear. Companies are drunk
on promises of profit. The media is thriving on the hype and many are left
bewildered, unable to make sense of the complex technology.”
Christian Greet, creative director of
Auckland animation house, Cirkus, has strong ideas about AI. Strong ideas built
with the blocks of experience, experimentation…and creative expertise. He
shared them with a packed house at ADFEST on Day 1.
The idea that generative AI can do
impossible things is building chaos in the advertising era. Greet arrived on
the speakers’ stage with a clear head and an arsenal of experience to simplify the subject, present a better
understanding…and a middle ground to leave attendees better informed, whether they
think AI is the devil or a messiah.
Here’s Christian’s perspective in a nutshell:
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