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FESTIVAL : UNLOCK THE POWER OF MUSIC TO MAKE BRANDS SOAR
The right music choices increase advertising effectiveness by 20-25%. Yet creatives and marketeers often leave music decisions to chance. That’s an opportunity wasted. Having worked with over 75% of global marketers, Tracks & Fields can safely say that virtually no brand has consistent music guidelines across their campaigns.
So it is bringing its workshop, Culture, Context, Curation & Craft - Unlocking the Formula for Brand Music Success to ADFEST.
The workshop will be held on Friday, 21 March, 14.30 – 16.00, Room Pattaya 3, Mezzanine Floor, PEACH. Pre-registration is required.
The interactive workshop will introduce models, practical recommendations listening session and other tools for creatives and strategists to provide an understanding of the power of music to improve the return on brand music investment. Participants will learn how brand music aNd sound identities and strategies are developed and applied. And a highlight will be exploring a potential music identity for ADFEST COLLIDE and answering the question, “If ADFEST COLLIDE would be a brand, what would it sound like?”
The workshop will be hosted by leading specialists from Tracks & Fields, Christian Mix-Linzer, CEO, Tracks & Fields GmbH, Berlin; Emika Kusunoki, Music Supervisor, Tracks & Fields, Tokyo; and Ian Nagano, Music Supervisor & Producer, Tracks & Fields Tokyo.
Christian Mix-Linzer began his first record label at 16 and has been involved with the music and moving images ever since. In 2008 he founded Berlin music supervision company, Tracks & Fields, whose global offices look after all things music for brands such as Mercedes, VW, Zalando, Google and many more. The company has helped its clients win over 100 awards at international creative festivals such as Cannes Lions, Clios, New York Festivals, ADC, Ciclope and ADFEST, including several golds for Best Use of Music. Besides being known for its creative output and music rights management, Tracks & Fields is an innovation leader in developing strategies and technologies for music and advertising.
Emika Kusunoki is the Music Supervisor and Producer at Tracks & Fields based in Tokyo, where she specialises in helping great films to get the music they deserve. Her career kicked off at a leading Tokyo radio station, producing hit music programs and organizing major events, including interviews for artists ranging from Justice to Paul McCartney. Emika joined Tracks & Fields Four years ago and recently spearheaded the Directors Showcase Tokyo, a popular event that connects creative minds across Tokyo.
Ian Nagano curates music and sound at track & Fields to elevate campaigns and create emotional connections with audiences. He began his career in the advertising industry at 19 as an Assistant Music Producer, drawn to the power of sound in storytelling. After moving to Tracks & Fields, he has worked on a diverse range of global projects across Asia, Europe, and the Middle East and remains committed to collaborating closely with directors and clients to bring stories to life through meaningful music and sound.
To join this workshop, you must be a registered delegate of ADFEST 2025. To register, please click here and complete the online registration form.
Registration is not confirmed until you receive a confirmation notification from ADFEST and is strictly first-come-first-served as seats are limited to 50 delegates only.
For more information, contact Workshop@ADFEST.com
COLLiDE at ADFEST 2025, Thursday 20 to Saturday 22 March 2025 at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand is open for delegate registrations. Find more information on all delegate fees and packages, here.
ADFEST is a not-for profit entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is 1 of only 7 regional creative festivals included in the WARC Creative 100 Rankings, and 1 of 12 awards included in the Campaign Brief Asia Rankings.
7 February, 2025
