ADFEST has chosen the international creative leaders who will preside over its juries at the ADFEST Lotus Awards 2025. The juries will be led by Susan Credle, Interpublic Global Creative Advisor and Grand Jury President and Creative Strategy Lotus, Effective Lotus, INNOVA Lotus and Sustainable Lotus, who will also preside over the Lotus Roots with the other Jury Presidents.

Judging will take place just before “COLLiDE” at ADFEST 2025, held Thursday 20 – Saturday 22 March 2025 at the Pattaya Exhibition and Convention Hall (PEACH) at the Royal Cliff Hotels Group in Pattaya, Thailand.

Susan Credle commented, “I always find running juries a master class in creative. To be able to spend time with the jury presidents running these juries promises to be on the PHD level of learning. Can’t wait for us all to push each other as we discuss the work that stands out in our industry.”

The ADFEST 2025 Magnificent Seven Jury Presidents are:

Grand Jury President and Creative Strategy Lotus, Effective Lotus, INNOVA Lotus and Sustainable Lotus:

Susan Credle, Global Creative Advisor, Interpublic, New York

Jury President of Brand Experience Lotus, Commerce Lotus and Direct Lotus:

Sulin Lau, Regional Head of Brand and Marketing - Mobility, Deliveries, Fintech, B2B, Grab, Singapore

Jury President of Design Lotus and Print & Outdoor Craft Lotus: 

Rajdeepak Das, Chief Creative Officer of Publicis Groupe & Chairman of Leo Burnett , South Asia

Jury President of Digital & Social Lotus, Digital Craft Lotus and Mobile Lotus: 

Noriaki Onoe, Executive Creative Director, Dentsu Inc., Tokyo

Jury President of Entertainment Lotus, Media Lotus and PR Lotus: 

Anny Havercroft, Head of Global Business Marketing, South East Asia & Global Marketing Solutions APAC, TikTok, Singapore

Jury President of Film Craft Lotus and New Director Lotus:

Wuthisak Anarnkaporn, Film Director & Founder, Factory 01, Bangkok

Jury President of Film Lotus, Outdoor Lotus, Press Lotus and Radio & Audio Lotus: 

Reed Collins, Chief Creative Officer, Ogilvy Asia Pacific, Hong Kong

CREATIVE STRATEGY LOTUS, EFFECTIVE LOTUS, INNOVA LOTUS AND SUSTAINABLE LOTUS

Susan Credle’s creative career in advertising has been focused on a quest to lift people up and infuse the industry with diversity and best-in-class creative. She is a leading creative champion for the advertising industry, helping IPG attract and nurture a diverse pool of global creative talent. Arriving at FCB in 2016, Susan reignited the creative fire within the network by creating a culture that leads to strong creative outcomes. She believes that great creative is an economic multiplier for talent, agencies, and clients. During her tenure as Global Chief Creative Officer, FCB North America was named the Cannes Lions North America Agency of The Year in 2019, 2020/2021, 2022 and 2023, won Global Network of the Year in 2020/21.The network was also ranked the #1 Creative Agency for Effectiveness in the WARC Effective 100 in 2023, listed on Fast Company’s Most Innovative Agencies in 2022, named Adweek’s 2020 Global Agency of the Year, and ranked the #1 Global Network on The Good Report in 2020. Prior to joining FCB, Credle spent over six years as CCO at Leo Burnett, Chicago, and began her career at BBDO New York when she joined in 1985 as an intern. She and her partner launched the comedic ensemble of M&Ms characters which kickstarted her inexorable rise to the top of the industry. 

BRAND EXPERIENCE LOTUS, COMMERCE LOTUS AND DIRECT LOTUS:

Sulin Lau is one of the industry’s most broadly experienced marketers, gaining knowledge and understanding from a vastly diverse career that has culminated in overseeing the brand of software development company, Grab, since 2019, leading B2C and B2B marketing across all APAC countries for the last three years. She has also led brand strategy teams at BBDO APAC and DDB Asia, was Managing Director at Ogilvy & Mather and OgilvyOne Kuala Lumpur, Head of Marketing Services and eCommerce at Malaysia-based telecommunications company, Maxis, for four years and Facebook’s SEA Head of Agency Partnerships between 2017 and 2019.

Sulin commented, "Founded 27 years ago, ADFEST is still the only creative festival designed to celebrate Asia's rich local culture. As this year's Jury president for the newer/modern categories, I cannot wait to see creatives mesh the latest commerce and tech with old-fashioned human insight in ground-breaking new ways."

DESIGN LOTUS AND PRINT & OUTDOOR CRAFT LOTUS:

Raj firmly believes that the true potential of creativity and technology is finding human centric solutions for the biggest brands. He has cultivated a distinctive reputation over the years for driving impactful innovations for some of the country’s iconic brands. His work on P&G brands such as Missing Chapter for P&G Whisper, has facilitated change in the age-old Indian education system and enabled the world’s largest school program for girls. His work on Smart Farms for PepsiCo Lays revolutionised farming with the help of AI to increase food security for the country. Raj believes that creativity is the currency for developing nations and his work has demonstrated that. He and his team are currently working with some of the country’s largest brands to deliver high-impact solutions for gender ergonomics for farming, water sustainability, girl child education, healthcare, female hygiene and more. Raj’s Humankind approach to creativity has led Leo Burnett India to win multiple Grands Prix at the industry’s most prestigious international shows.

“I am very excited and honored to be Jury President at ADFEST. I believe the best designs are the ones that solve human problems for brands, keeping culture at the centre. And what better place to be judging design and craft, than Asia, where great design and diverse cultures thrive together,” Raj stated.

DIGITAL & SOCIAL LOTUS, DIGITAL CRAFT LOTUS AND MOBILE LOTUS:  

Noriaki joined Dentsu Inc. in 2009, initially working as a digital producer before transitioning to planning. He is now Executive Creative Director of the Future Creative Lead Office, a newly established division at Dentsu in 2024, where he oversees all areas of communication, from video to events, and develops campaigns that leverage his communication expertise and adaptability in the digital age. Noriaki specialises in communication design that incorporates his keen understanding of audience behaviour on social media. His array of industry awards includes a Grand Prix as well as awards at Cannes Lions, D&AD, and One Show. Additionally, he has lectured on brand communication both in Japan and internationally.

Noriaki commented, “ADFEST is a celebration of creativity that beautifully reflects the diverse cultures of various Asian countries. Every year, it delivers a refreshing array of surprises that inspire and engage. The Digital & Social Lotus, Digital Craft Lotus, and Mobile Lotus are categories that especially interests me, as they consistently showcase new creative trends and innovative technologies. I am truly honoured to participate as the Jury President for these categories and look forward to the opportunity to discover exceptional works that redefine the boundaries of advertising and creativity.”

ENTERTAINMENT LOTUS, MEDIA LOTUS AND PR LOTUS:

As the Head of Global Business Marketing SEA and Marketing Solutions APAC at TikTok, Anny Havercroft spearheads initiatives that educate, inspire and connect businesses with TikTok's dynamic ecosystem, fostering creativity and growth. Before joining TikTok, Anny held senior leadership roles including Director of Brand Innovation & Marketing at Yahoo, where she pioneered cutting-edge strategies, and led digital transformation efforts in major media agencies across the UK and Australia. Her accolades include being included as one of CMO Magazine Australia’s Top 50 CMOs in 2020 and in B&T’s Best of the Best Top 10 Commercial Directors in 2023. A passionate advocate for startups and scaleups, Anny actively mentors female entrepreneurs and serves in board and advisory roles, championing innovation and equity in the business community. These include SXSW Sydney, Trendii, Dame Changer, Advvy and Angel Investor, where she has been active for nearly nine years.

“Asia-Pacific region continues to be a powerhouse of creativity, delivering campaigns that not only captivate audiences but drive meaningful impact across industries and communities.  I'm thrilled to serve as the jury president and work with an esteemed panel of industry leaders to hero and celebrate the boundary-pushing ideas and innovation that reflect the region's unique cultural richness and bold vision for the future," Anny stated.

FILM CRAFT LOTUS AND NEW DIRECTOR LOTUS:

Un, Wuthisak Anarnkaporn is a six-time International Grand Prix-winning film director and the founder of Asia’s leading production company, FACTORY 01, that he launched in 2014. He has won Gold, Silver, and Bronze in the Film category at Cannes Lions for three different projects from three different countries within the same year. Asia’s most awarded comedy director brings his own flair for innovative filmmaking to the ADFEST jury, as well as his impeccable attention to detail. Un’s deep understanding of film comes from both sides of the creative process. He began his career as an agency creative at Y&R, Ogilvy & Mather and TBWA agency, CreativeJuice\Bangkok, before signing with The Film Factory, Bangkok, as a director.

Wuthisak commented, “The Film-Craft category is all about making great ideas ‘feelable’. Let’s find and share stuff that really inspires the industry.”

FILM LOTUS, OUTDOOR LOTUS, PRESS LOTUS AND RADIO & AUDIO LOTUS:

Reed Collins’ understanding is exceptional. He is one on very few chief creative officers who have worked across five continents. Originally from Australia, Reed Collins has been based in Hong Kong for over 10 years and is responsible for the creative output of all the Ogilvy offices across APAC, working with internationally famous brands such as Coca Cola, Mondelez, Spotify, Nestle, Ikea, Yum, Unilever, Telenor and Shiseido. Under his leadership, Ogilvy has earned APAC Regional Network of the Year accolades at the One Show, Clios, LIA, D&AD, Cannes Lions and the Effies over the last 5 years, including the first ever Cannes Lions Grand Prix for both Pakistan in 2021 and Singapore in 2024. He was Creative Leader of the Year in 2023 and 2017 by Campaign Magazine Asia and was the most awarded creative in the world back in 2001 for his Fox Sports campaign according to the Gunn Report. As an extra honour, Reed’s work is also featured as part of the permanent collection at the MoMa NYC.

"Jury President for FOUR categories at ADFEST? Guess I'll be sleeping on the beach (between judging sessions, obviously). Seriously excited to experience the best of APAC creativity and be inspired by all the brilliant ideas," Reed stated. 

“COLLiDE” at ADFEST 2025 is open for delegate registrations. For more information, visit www.ADFEST.com

ADFEST is a not-for profit entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is 1 of only 7 regional creative festivals included in the WARC Creative 100 Rankings, and 1 of 12 awards included in the Campaign Brief Asia Rankings.