ADFEST is thrilled to announce that creative powerhouse, Susan Credle, is the Grand Jury President for ADFEST 2025. As Grand Jury President, Susan will lead the panel of Jury Presidents to judge ADFEST’s unique award celebrating work with profound local cultural relevance, the Lotus Roots. She will also be the Jury President of the inaugural Creative Strategy Lotus, plus Effective Lotus, INNOVA Lotus, and Sustainable Lotus. Beyond her jury duties, Susan will deliver a keynote speech at ADFEST 2025. She is one of the industry's most eminent creatives and a distinguished voice representing women.

Susan Credle’s creative career in advertising has been focused on a quest to lift people up and infuse the industry with diversity and best-in-class creative. In her dual capacity as Global Chair of FCB and Creative Advisor to IPG, Susan is a leading creative champion for both rising talent and the advertising industry as a whole, helping IPG attract and nurture a diverse pool of global creative talent.

Her career is punctuated by outstanding successes. Prior to joining FCB, Credle spent twenty-four years at BBDO New York, rising to the top of the creative ladder as Executive Creative Director before joining Leo Burnett USA to become Global Chief Creative Officer. At FCB, she reignited the network by pushing for better work. During her tenure, FCB North America was named Cannes Lions North America Agency of The Year in 2019, 2020/2021, 2022 and 2023, won Global Network of the Year in 2020/21, and FCB New York took the coveted Agency of the Year title at the Clio Awards in 2023. The network was also ranked the #1 Creative Agency for Effectiveness in the WARC Effective 100 in 2023, listed on Fast Company’s Most Innovative Agencies in 2022, named Adweek’s 2020 Global Agency of the Year, and ranked the #1 Global Network on The Good Report in 2020. 

Susan herself was named in Advertising Age’s 100 Most Influential Women list and Business Insider’s Most Creative Women in Advertising list, was inducted into the AAF’s Hall of Achievement in 2014, named Chicago Woman of the Year in 2013, inducted into The NC Media and Journalism Hall of Fame in 2014, and in 2017 was made a Matrix Awards honoree by New York Women in Communications.

Stay tuned for more ADFEST 2025 Jury Presidents announcements.

The ADFEST Lotus Awards 2025 is accepting entries, with an Early Bird deadline of Friday 13 December 2024 and a Regular deadline of Friday 10 January 2025. The Creative Strategy Lotus is added to the Lotus Awards line-up this year, and an expanded Entertainment Lotus category includes more Gaming and Sports sub-categories to enter. Find everything you need to know here.

Delegate Registrations to ADFEST 2025 is also open with Early Bird rates available until Wednesday 15 January 2025.

ADFEST is a non-profit-making entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is one of only 7 regional creative festivals included in the WARC Creative 100 Rankings.