ADFEST, Asia’s only international festival of advertising creativity, invites you to COLLiDE at ADFEST 2025.

This dynamic 3 day event will be held Thursday 20 – Saturday 22 March 2025 at the Royal Cliff Hotels Group in Pattaya, Thailand.

ADFEST is the beacon of Asian branded marketing communications creativity and an annual celebration of Asian cultures. At its heart, ADFEST is a place to learn, meet, and be inspired. ADFEST is unique in the region: no other event offers the combination of learning, networking, cultural connectivity, industry forums, breakout sessions and multi-event celebrations and awards.

Collide with over 1000 of Asia’s smartest industry players, network with peers and celebrate the region’s culture and branded marketing creative excellence.

The theme COLLiDE, inspired by Guan Hin Tay’s Best-Selling Penguin Random House SEA book, “Collide: Embracing conflict to boost creativity,” and spurred by Kentaro Kimura, highlights the power of co-creation and the boundless possibilities through embracing diversity and creative collaboration.

“I’m beyond thrilled and deeply honored that my book has inspired the theme. To see the festival embrace the concept of ‘COLLiDE’—a celebration of creative conflict and the powerful innovation that arises when diverse ideas and rich cultures intersect—is incredibly exciting. I can’t wait to see how ADFEST brings it to life in ways we could never imagine.” says Guan Hin.

Vinit Suraphongchai, Chairman of ADFEST, further adds, “At ADFEST 2025, this year’s COLLiDE theme reflects how diversity, collaboration, and the coming together of different parts can lead to results beyond the imagination. The colourful visual to theme is dynamic, explosive, and aesthetically captures this spirit.”

Rob Sherlock, Chair of the ADFEST Collective Advisory Board, says “ ADFEST 2025 promises an exhilarating lineup of outstanding juries, speakers and workshops. There’s no better place to be for the industry to gather and connect, to inspire and to be inspired, and to enjoy world famous Thai hospitality in a tropical seaside setting.”

At ADFEST 2025, COLLiDE recognises the dynamism of diversity, collaboration, and co-creation:

In a world increasingly defined by connection and disruption, COLLiDE celebrates the beauty of chaos and the magic that emerges when diverse minds intersect.

Witness the explosive fusion of ideas, cultures, and technologies that define the future of advertising and branded marketing communications creativity.

Prepare for a vibrant collision of perspectives that challenge norms and spark revolutionary concepts.

Join us in this dynamic journey where every clash inspires, every encounter ignites, and every moment transforms the landscape of creativity.

Let the collisions begin!

ADFEST 2025 will be calling for entries and program proposal submissions soon, and an update will follow.                 

ADFEST is a not-for profit entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region.

It is one of only 7 regional creative festivals globally included in the WARC Creative 100 Rankings.