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WINNERS : ADFEST LOTUS AWARDS: WINNERS, THE SECOND WAVE
This second wave of Lotus Award winners includes Lotus Roots, unique to ADFEST, applauding works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. It recognises works that preserve and celebrate the rich heritage and value of each local culture.
It also includes two special categories, Innovation for Humanity and Innova Lotus.
1,587 entries were received for the Lotus Awards and 63 jury members from 23 cities were organised into 7 groups, chaired by Malcolm Poynton, Global Chief Creative Officer for Cheil Worldwide, London to decide the winners of the ADFEST 2024 Lotus Awards.
FILM LOTUS
176 entries were received in Film Lotus.
The Grande Lotus was awarded to Sammakorn Not Sanpakorn for Sammakorn by Choojai snd Friends, Bangkok
1 Gold was awarded.
Gold: The Air Drummer for Robinson Department Store by Wolf BKK, Bangkok Wolf
RADIO & AUDIO LOTUS
33 entries were received in Radio & Audio Lotus. No Grand was awarded. 2 Golds were awarded.
Gold: Hear My Last Wish for Taiwan Organ Sharing Registry & Patient Autonomy Promotion Center by Leo Burnett Taiwan, Taipei
Fries Beat for McDonald's by Dentsu Inc.
OUTDOOR LOTUS
76 entries were received in Outdoor Lotus.
The Grande Lotus was awarded to Mom's Bed for McDonald's by Leo Burnett Korea, Seoul
1 Gold was awarded.
Gold: 4dish Pot for Netflix by Gigil, Manila
PRESS LOTUS
17 entries were received in Press Lotus.
The Grande Lotus was awarded to The Newspapers Inside, The Newspaper Edition for An Nahar Newspaper by Impact BBDO, Dubai
No Golds or Silvers were awarded.
EFFECTIVE LOTUS
39 entries were received in Effective Lotus.
The Grande Lotus was awarded to #Bringback2011 for Oreo by Mumbai Mondelez International Foods Pvt Ltd, Mumbai with agency, Leo Burnett India
1 Gold was awarded.
Gold: Go For Launch for CP Chicken by Wolf BKK, Bangkok
SUSTAINABLE LOTUS
55 entries were received in Sustainable Lotus. No Grand Lotus was awarded. 1 Gold and 4 Silvers were awarded. Innocena Jakarta won 2 Silvers for Yellow Canteen for Dulux.
Gold: Correct The Internet for Correct The Internet, by FINCH, Sydney with agency, DDB Aotearoa, Auckland
Silver: Yellow Canteen for Dulux Innocean Indonesia, Jakarta (x2)
Silver: Shellmet for Shellmet by TBWA\Hakuhodo Inc., Tokyo with Quantum Inc., Tokyo
Silver: Right To Care for Right To Care, by Mullenlowe Treyna, Manila
LOTUS ROOTS
The Grand Lotus was awarded to My Japan Railway Japan for Railway 150th Anniversary Campaign by Dentsu Inc., Tokyo
Lotus Roots were awarded to:
The Sacred Dirt for The Commemorative 105th National High Baseball Championship & Nettoh Koshien 2023, by Dentsu Inc., Tokyo
Paper Organs for Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center by Leo Burnett Taiwan, Taipei
INNOVA LOTUS
The Grande Innova Lotus was awarded to SHELLMET for SHELLMET by TBWA\HAKUHODO INC., Tokyo with Quantum INC., Tokyo
Innova Lotus awards were received by:
Project Humanity for With ALS by Dentsu Inc., Tokyo
Paper Organs For Taiwan Organ Sharing Registry & Patient Autonomy Promotion Center By Leo Burnett Taiwan, Taipei
23 March, 2024
