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ADFEST 2024 has announced its special awards. Dentsu Inc. Tokyo is Agency of the Year, following the stellar results of My Japan Railway for Japan Railway 150th Anniversary Campaign. Dentsu was Network Agency of the Year, with contributions by Dentsu Dentsu Inc., Tokyo; Dentsu Creative, Melbourne; Dentsu Creative Vietnam; Dentsu Redder, Ho Chi Minh City; Dentsu Creative Indonesia, Jakarta; Dentsu Creative, Sydney; Dentsu Creative Thailand, Bangkok; Dentsu East Japan Inc., Tokyo; Dentsu Creative Taiwan, Taipei; and Dentsu Digital Inc., Tokyo. 

Piano Inc. Tokyo is Production Company of the Year. JR Group is Advertiser of the Year.

The top five special award winners in each category are:

Advertiser Of The Year
1 JR Group
2 McDonald's
3 Sotetsu Holdings
4 Koushi Chemical Industry Co., Ltd.
5 With ALS

Media Agency Of The Year
1 An Nahar Newspaper, Beirut
2 Cheil Worldwide, Seoul
2 Cre8 Marketing, Vientiane
2 VML Ogilvy Japan, Tokyo
5 Ideot, Seoul
5 Sour Bangkok, Bangkok
5 Wavemaker, Jakarta

PR Agency Of The Year
1 Material Inc., Tokyo
2 KMcGroup, Tokyo
2 MullenLowe Treyna, Manila
4 For The Right Reasons, Amsterdam
4 Ogilvy Singapore, Singapore

Digital Agency Of The Year
1 Dentsu Inc., Tokyo
2 DDB Mudra Group, Mumbai
3 Howatson + Company, Sydney
3 Six Inc., Tokyo
3 VML, Singapore
3 Wolf Bkk, Bangkok

Independent Agency Of The Year
1 Choojai And Friends, Bangkok
2 Howatson + Company, Sydney
3 Gigil, Manila
4 Topic & Loong, Beijing
5 Honda Office Inc, Tokyo
5 I&Co Tokyo, Tokyo
5 Pyramid Film Quadra Inc., Tokyo

Production Company Of The Year
1 Piano Inc., Tokyo
2 Spoon., Tokyo
3 Slanted, Tokyo
4 Finch, Sydney
5 Dentsu Creative Cube Inc., Tokyo

Agency Of The Year
1 Dentsu Inc., Tokyo
2 Six Inc., Tokyo
3 Impact BBDO, Dubai
4 Cheil Worldwide, Seoul
5 Good Design Company, Tokyo

Network Agency Of The Year
1 Dentsu
2 Hakuhodo
4 Leo Burnett

Regional Agencies Of The Year

East Asia Agency Of The Year: 
Dentsu Inc., Tokyo
Six Inc., Tokyo
Cheil Worldwide, Seoul
Good Design Company, Tokyo
Leo Burnett Taiwan, Taipei
TBWA\Hakuhodo Inc., Tokyo
Quantum Inc., Tokyo
Leo Burnett Korea, Seoul
VML Ogilvy Japan, Tokyo

Middle East Agency Of The Year:
Impact BBDO, Dubai

Oceania Agency Of The Year: 
Howatson + Company, Sydney

South Asia Agency Of The Year:
Leo Burnett India, Mumbai
DDB Mudra Group, Mumbai

Southeast Asia Agency Of The Year: 
Choojai And Friends, Bangkok
Wolf Bkk, Bangkok
VML , Singapore
VML Indonesia, Jakarta
Ogilvy Group Thailand, Bangkok
Gigil, Manila

The Lotus Grande for Humanity recogniSes creative excellence in the Public Services & Cause Appeals categories. Gold Lotus winners in Brand Experience, Commerce, Design, Digital & Social, Direct, Effective, Entertainment, Film, Media, Mobile, Outdoor, PR, Press, Radio & Audio (Except Audio Craft Lotus sub-categories), Sustainable, INNOVA and Lotus Roots are eligible to win.

This year’s winner is Dentsu Inc., Tokyo for With ALS, Project Humanity.

Malcolm Poynton, Global Chief Creative Officer for Cheil Worldwide, London was Grand Jury President for Lotus Grande for Humanity. He explained why the work was selected, “Project Humanity is an Asia-tech solution for the world, designed to solve the impossible, enable those disabled by ALS.

“While the case film focuses on the story of ALS sufferer and DJ, Massa, the power of Project Humanity is seen in ALS kids being able to game competitively with the dexterity of fully-abled kids, to control robotics and Virtual Avatars. This ability is achieved in three significant leaps - the discovery of immobile limbs carrying small electric signals wen the brain envisions movement, the leap that enabled small Bluetooth sensors to capture and feedback this electric signally to a computer before in the third leap, and converting those signals into commands for pretty much any interface around.

“It’s a triumph of human intelligence x sophisticated tech combining to advance humanity.”

Brandon Piggott and Justin Borromei from Akcelo, Sydney are the winners of this year’s Young Lotus Workshop, with their work, Title Skin Island. 

Young Lotus Workshop Speaker and Judge, Stephan Schwarz, Senior Creative Director, Ogilvy Singapore, stated, “The whole process was a blast and a pleasure. So much enthusiasm and eagerness from the young lotus that really gave me a lot of energy. The winning team demonstrates what you want to get from young creatives: creativity at scale, solving a difficult brief with an astute idea that also vibed with the theme of the young lotus, humour.”

Congratulations to ADFEST 2024’s four other Young Lotus finalists:
Hong Kong: Nicholas Wong & Yin Yeung (Ogilvy Hong Kong)
Kathmandu: Prasanna Shrestha (Outreach Nepal Pvt Ltd) & Saishma Ghimire (King's College)
Singapore: Dawn Lee & Enkainia Lee (BARTLE BOGLE HEGARTY)
Tokyo: Kanon Takahashi (HAKUHODO Inc) & Takuya Miyazaki (TBWA TBWA\HAKUHODO Inc.)


All the four finalist teams, including the team from Sydney also had the opportunity to win The Popular Vote, which was tallied from delegate votes after the end of the session, Ogilvy Presents Young Lotus Workshop 2024: Ogilvy X Dear Advertising, You Used to Be Funny, where all the finalists presented their work.

The Young Lotus Popular Vote was won by Kanon Takahashi from Hakuhodo Inc. and Takuya Miyazaki from TBWA HAKUHODO Inc., Tokyo for their work, The Light Message.

23 March, 2024            
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