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FESTIVAL : SHAPE MY PORTFOLIO. I NEED TO BUILD MY BRAND
During the planning stages of ADFEST 2024, Valerie Madon, Chief Creative Officer, McCann Worldgroup Asia Pacific, proposed a special new initiative for the festival called Shape My Portfolio. More than a portfolio assessment, it helps advises participants how they can best curate their portfolio to build a brand that stands out from the competition.
Madon explains here why the idea came to her and what it intends to do:
McCann Worldgroup pulled together a group of top creative leaders from agencies throughout the region, who offered participants an intensive 30-minute one-on-one mentorship. In each session, they were able to discuss the strengths and weaknesses of their portfolio, get help to create their personal brand, receive tips on what employers are looking for, and receive help to land their dream job.
Some of both the participants and mentors shared their experience of Shape My Portfolio for you:
23 March, 2024
