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SPEAKERS : DISSARA UDOMEDJ: “IN AN INDIE YOU HAVE THE AUTHORITY TO DECIDE MORE”
Dissara Udomedj co-founded independent digital agency, Yell Advertising, “because I had no other job”. The CEO had a little experience as a creative and three years as the CMO of an online travel company. It was either brave or foolhardy and you can bet most people thought the latter. Yell Advertising is now fourteen years old. The naysayers were wrong and Udomedj admits it has been an intense learning journey for him.
Udomedj gave a speaker session at ADFEST as bold as the agency’s birth - Alderdog: How Indie Agencies are Redefining the Game?
He also shared some insights into the rigours of being a start-up agency with a modicum of experience and why indie agencies have an edge.
23 March, 2024
