Welcome to ADFEST 2024. We’re so pleased that you have come to say Hi to Human Intelligence with us.
 
Over the next three days, you will experience a fully-packed collection of future-forward ideas in thought-provoking sessions, such as Say H.I. to Gaming x Marketing, Connecting with Asia’s Gaming Community and Battle of Talents: Human vs Machine, today; Making Advertising for People who don’t like Advertising and Play with your Aspirations. A Key to Rock the World, on Friday: and Talk Sustainability to Human, Be Human and Brands = Feelings by Grand Jury President, Malcom Poynton on Saturday.
 
Keep an eye out for the Lotus Awards winners lists that are being published over the next three days, especially new categories, Sustainable Lotus and Special Awards, Regional Agency of the Year. Don’t miss the INNOVA Lotus shortlists and the INNOVA Lotus Roots screening presented live on the Breakout Stage on 21 March. These are special awards unique to ADFEST. They applaud world-class concepts that have made a dramatic impact on the marketplace with their genuine innovation, talk-value and results – ideas that have pushed the industry into uncharted territory.
 
For those with their eye in career advancement and business growth, there are six workshops at ADFEST 2024 (pre-registration required). They are TableTop vs AI, curated by EyeCandy (21 March); Collide. Embracing Conflict to Boost Creativity by Guan Hin Tay (22 March); Unlock Award Winning Ideas by Jo Jackson (22 March); Crafting for Commerce by Meta (23 March); World Producers Summit chaired by Steve Davies (23 March); and the new Shape My Portfolio powered my McCann Worldgroup (22 & 23 March), that goes beyond simple portfolio advice to help the next generation of creative build a brand for themselves that stands out and attracts employers.
 
Other standout presentations are the INNOVA Lotus Shortlists Presentation followed by INNOVA and Lotus Roots Screening on 21 March and Juries Insights on 22 and 23 March, ending with Winners Showcase on 23 March.
 
We hope to see you at the Welcome Party tonight and After Party following the Winners Showcase.
 
Spread your ADFEST 2024 enjoyment with the official ADFEST hashtags - #ADFEST2024, #Human Intelligence and #HI.
 
Have you downloaded the ADFEST app? Here are the links. Don’t forget to use the QR code to unlock info.
 
Here are the download links:
IOS: https://apps.apple.com/cn/app/adfest-2024/id6446191103
Android: http://www.adfest.com/ADFEST2024.apk
 
ADFEST hopes that you find ADFEST 2024 informative, surprising, insightful and above all, a fun experience that expands both your knowledge and your network.