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Craft matters. Craft
creates excitement around a brand’s product or service. Craft entices people
into its story. Craft engages and compels. Find out how to use all the powers
of craft in the interactive workshop, Crafting for Commerce, on
Saturday, 23 March, 10.00-13.00.
FESTIVAL : CRAFTING FOR COMMERCE WORKSHOP AT ADFEST: HOW HUMAN CREATIVITY + AI COMPELS
Craft matters. Craft
creates excitement around a brand’s product or service. Craft entices people
into its story. Craft engages and compels. Find out how to use all the powers
of craft in the interactive workshop, Crafting for Commerce, on
Saturday, 23 March, 10.00-13.00.
Participants will
discover the art of creating compelling content that drives consumer action.
They will delve into frameworks and test designs to optimise business impact,
and understand how to use the synergy between human creativity and Meta's
latest Generative AI solutions.
The workshop will be
hosted by leading specialists from Meta including:
Theresa Ong: Head of Creative
Shop, SEA & Emerging Markets
Crafting for Commerce will provide a
valuable understanding of the power that comes from human craftsmanship and
cutting-edge AI working together. Participants will gain the skills to craft
impactful content that captivates and converts, ultimately enhancing business
outcomes in today's competitive and dynamic market.
Pre-registration is required and applicants for
the workshop must be registered delegates of ADFEST 2024. Seats are limited so
reserve your spot here.
For more information on the Crafting
for Commerce, hosted by Meta, click here or
contact Meen@ADFEST.com.
ADFEST 2024 takes place Thursday 21 –
Saturday 23 March at the Royal Cliff Hotels Group, Pattaya, Thailand.
To register for ADFEST 2024, visit www.ADFEST.com
ADFEST is a non-profit-making entity that believes passionately in its role to nurture
and support the creative industry in the Asia Pacific and MENA region. It is one of only 8 regional creative festivals included
in the WARC Creative 100 Rankings.
26 February, 2024
