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JURIES : JON CHALERMWONG: “I LOVE TO BREAK RULES”
It’s the middle of a pandemic. Everyone is at home – because they’re not allowed out. Businesses are closed or closing. Moods are down. Zoom is how people meet and greet. Jon Chalermwong decides to start a business. Everyone tells him he’s mad, tells him not to. Jon just says, “I like to break rules.”
Jon Chalermwong is now Chief Creative of audacity, Bangkok. He challenged the norm. He did the unexpected. Now he is aiming for the top.
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