ADFEST
is delighted to announce it has appointed Merlee Jayme, APAC Chief Creative
Officer for Dentsu International as Grand Jury President of ADFEST 2022. Jayme
is also Chairmom to Dentsu Jayme Syfu and Dentsu One Manila.
“Merlee
is one of the region’s most respected and awarded creatives, who continues to
push insights and innovation. She is at the forefront of Asian creativity and
we are delighted to have her as our Grand Jury President for 2022,” says Vinit
Suraphongchai, Chairman of ADFEST.
In
addition to her role as Grand Jury President, Jayme will lead the Audio Lotus, Film
Lotus, Outdoor Lotus & Press Lotus categories as Jury President. As Grand
Jury President, she will head up the panel of Jury Presidents to judge the
INNOVA Lotus & Lotus Roots.
“I
very much look forward to being Grand Jury President of ADFEST, one of the most respected creative shows in the
region. Though we won’t be able to enjoy the sun & sea of Pattaya just yet,
I’m excited to see new works coming out of our region during this very
difficult time,” says Jayme.
Jayme
has won various accolades and is famed for winning the Philippines’ first-ever
Cannes Lions Grand Prix for Smart Communications’ Smart TXTBKS. She is a strong
advocate for diversity, women empowerment, LGBTQ and gender equality.
Jayme
is the first Filipino named Creative of the Year for Southeast Asia by Campaign Asia Pacific Agency of
the Year and the Asia Women Marketeer 2019.
She is a seasoned judge, a renowned speaker and holds
the accolade of being one of CNN’s Leading Women. A mom to 4 beautiful girls, a
feminist who leads Dentsu’s #sistergood project for women leadership and a
best-selling author/illustrator of a creative handbook titled “Everyone Can Be
Creative”, Jayme is an inspiration in breaking the glass ceiling in this mad
men’s world.
ADFEST
is one of only eight regional festivals included in the WARC Rankings,
successor to The Gunn Report.
ADFEST
is now accepting entries into 20 categories. The deadline for entries submission is Friday 24th December 2021. For
more information, visit www.ADFEST.com
For
the latest news and announcements, follow ADFEST’s official social channels on Facebook,
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and Instagram.
