Don’t miss the top 25 campaigns of 2019,
according to Contagious.
The Contagious editorial team has revealed the most contagious campaigns
of 2019 – and it’s not your usual list of TV blockbusters. According to
Contagious, “The chosen campaigns come from many different places and take many
different shapes: from Parisian posters that your pets pee on, to Honduran
hospitality hi-jinks.”
Here are a few of our favourites:
Swiggy, ‘Voice of Hunger’ by Dentsu Webchutney India
Dentsu Webchutney challenged customers to record audio messages that
produced wave forms that look like food in return for vouchers, using
Instagram’s new voice note feature.
Contagious reports that there were over 10,000 entries on the first day
alone: “In 2019, there was no better example of a brand bending a new
technology to its commercial aims than the Voice Of Hunger campaign from
Swiggy, the online ordering and delivery platform.
Puppo, ‘Every dog had its ad’ by Colenso BBDO Auckland, New Zealand
To launch the Puppo brand in New York, BBDO Auckland promoted the
company’s personalized dog food products by generating a unique ad for each of the
100,729 dogs within the city.
To create ‘Every Dog Has Its Ad’, Puppo created an algorithm using NYC
Dog Licensing data to discover the age, name, breed, borough and zip code of
each dog. Incredibly, these details were used to inspire personalised print ads
distributed in local neighbourhoods where the dogs lived.
The New York Times, ‘The Truth Has A Voice’ by Droga5 New York
To tackle growing distrust of media and ‘fake news’, Droga5 launched a compelling campaign for the New York Times (NYT) called ‘The Truth is Hard’, a series of high-quality films portraying the extreme lengths that NYT reporters have gone to expose the biggest stories.
As Contagious reports: “The campaign has continued undimmed over the past two years. Last year NYT’s The Truth Has A Voice execution shone a spotlight on the gender pay gap in sports, and was a prime example of how a brand can demonstrate its worth through compelling storytelling.”
* To read the complete ‘Most Contagious Report 2019’, click here
