ADFEST is delighted to announce that
Wunderman Thompson will power the agenda for ADFEST Biz School, a future-fit
business course for a new generation of marketing leaders.
The school’s Principal will be Justin
Peyton, Wunderman Thompson APAC’s Chief Strategy & Transformation Officer,
and the course will take place from 18th to 21st March in Pattaya, Thailand.
Now in its second year, ADFEST Biz School
prepares marketers for the transforming marketing landscape. Open to mid- to
senior-level client marketers from across the region, the course is
specifically designed to connect data, technology, and creativity with real
world business fundamentals.
Wunderman Thompson APAC’s Chief Strategy
& Transformation Officer Justin Peyton says, “ADFEST brings together many
of the best and brightest marketing minds from around the region. I am very
excited about the curriculum that we have developed for them.”
The curriculum features a robust range of
topics, including lectures on customer experience, customer-centric businesses,
ecommerce, data- and technology-amplified creativity, content marketing, and
media strategies in the modern world.
As part of the ADFEST Biz School curriculum,
participants will respond to Wunderman Thompson’s live challenge, and will
present to a panel of judges on the last day of the course. Success will be
assessed by participants’ ability to connect concepts from the curriculum as
they look towards the future of marketing. The winning team will be presented
with their trophy at the ADFEST 2020 Lotus Awards.
“The course will provide participants with
strong learnings that they will be able to apply within their daily roles to
drive great forward-looking works. I can’t wait to see our participants apply
their new found knowledge to create award-winning works.” Justin said.
Wunderman Thompson is a creative, data and
technology agency built to inspire growth for its clients and its people. Using
end-to-end solutions at a global scale, its entrepreneurial spirit infuses
creativity with emerging technology to deliver revolutionary results.
Jimmy Lam, President of ADFEST, says: “This is an incredible opportunity for client marketers to learn from the industry’s leading thinkers like Justin Peyton, and creative legends like Mayan Lo. As the driving force behind ADFEST Biz School 2020, Wunderman Thompson’s program is designed to teach marketers practical creative techniques and tactics they can use to grow their brands and businesses, with 10 immersive sessions held over four days.”
If you are interested in taking part in the ADFEST Biz School, click here for more information or contact BizSchool@ADFEST.com
