ADFEST is pleased to
announce the launch of the TMRRW Biz School, a creative business school for a
new generation of marketing leaders, which runs from 20th to 23rd
March during ADFEST 2019 in Pattaya, Thailand.
“I have always
believed that good clients make great agencies. TMRRW Biz School fills a gap in
the market for a creatively-led dedicated business school for the region’s CMOs
and marketing leaders. Over four days during ADFEST 2019, they’ll learn
practical creative skills and tactics they can apply to their own brands and
organizations while building their careers for the future,” says Jimmy Lam,
President of ADFEST.
According to a recent
survey of 1,500 chief executives conducted by IBM’s Institute for Business
Value, CEOs identify “creativity” as the most important leadership competency
for the successful enterprise of the future. Many Fortune 500 companies place
creativity as their number one priority, and are already using creativity as
strategic leverage to form a competitive edge.
But according to Guan
Hin Tay, Founder of TGH COLLECTIVE and a Creative
Change Catalyst at APAC Global Advisory, most business schools fail to teach marketers how to apply
the essential tools, techniques, and processes of innovation.
“Many education
programs focus solely on digital technology using data. Other schools are
better at teaching brand ideas or leadership skills. But no school combines
them all,” says Tay, who is joining TMRRW Biz School as its inaugural
Principal.
“I am certain
marketers who enter this school will leave more inspired to make a massive
difference to their brands by thinking strategically and tactically using
creativity.”
TMRRW Biz School has recruited a team of creative, data and digital experts to share their tactics and techniques:
- Anthony James, Executive Director at Trinity
Consulting Services (Sydney, Australia)
- Richard Lee, former Chief Marketing Officer of PepsiCo Greater China and Master Hong in Greater China; and Co-Founder & Chairman at Frontier Communications (Shanghai, China)
- Christine Wang, General Manager, E-Commerce at
Publicis China (Shanghai, China)
- Kenny Blumenschein, Creative Strategist,
Greater China Region at Facebook (Hong Kong, China)
- Pinit Chantaprateep, Vice President of Global
Branding at Double A (Bangkok, Thailand)
- Jax Jung, Global Creative Director, Cheil
Worldwide (Seoul, South Korea)
- Natalie Lam, International Creative Director
(New York, USA)
- Mitsuyuki Nakamura, Global President, dentsu X
(London, UK)
Participants at TMRRW Biz School will
be given tasks and challenges designed to accelerate their progress and
maximize their knowledge. Every marketer will leave the school with greater
competency, practical techniques and tactics that they can apply soon after in
the workplace.
All lecturers have
been handpicked according to their industry expertise. From cutting-edge
digital experts to successful CMOs from blue-chip brands and leading business
influencers, they will present real-life case studies that show different ways
of solving real business challenges through creativity.
ADFEST’s TMRRW Biz School runs from 20th March to 23rd March 2019. The school is open to registered delegates of ADFEST 2019 who work client-side. Enrollment is free but space is limited to 50 participants. Register here or contact Betty@ADFEST.com for more information.
