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YOUNG LOTUS : ADFEST & DENTSU MAKE 34 YOUNG LOTUS CREATIVES THE ONES TO WATCH

ADFEST will further the aspirations of 34 ambitious young creatives at this year’s Young Lotus workshop, hosted by Dentsu under the theme, The Collision of Creativity, Creativity++. The seventeen teams include, for the first time, a team from Ulaanbaatar, Mongolia.

Leading the workshop are two of the region’s most prominent advertising professionals, Alice Chou, Chair, APAC & Taiwan Dentsu Creative Council and Chief Creative Officer, Dentsu Creative & dentsuMB Taiwan, and Hitoshi Hamaguchi, President, APAC Practices and Practice President, Creative APAC. The up-and-coming creative teams will be challenged step beyond traditional boundaries and craft solutions that truly matter.

“Guiding the next generation of talent is both a privilege and a responsibility. At Dentsu Creative, we are dedicated to redefining modern creativity and the ADFEST Young Lotus competition is a space for innovation and collaboration. We hope to inspire young creatives to bring their boldest ideas to life and look forward to uncovering the incredible potential of the next wave of creative thinkers,” Alice Chou commented.

“Dentsu Creative thrives on ideas that connect deeply with people and deliver meaningful impact. This workshop is a powerful reminder of the role creativity plays in addressing real world challenges, while inspiring young talent to push the boundaries beyond the imagination. I am excited to see how this fresh energy will shape the future of our industry and redefine the creative landscape,” Hitoshi Hamaguchi added.

The workshop, held Tuesday 18 March – Thursday 20 March, will include a series of informative sessions by top tier professionals from Dentsu’s circle to build their knowledge as well as a 24-hour creative brief to present to the Young Lotus Committee. The Young Lotus finalist teams will then present their work on stage on 22 March at 11.15-13.00 and delegates will vote for their favorite finalist to determine the Popular Vote winner. The Young Lotus Award Presentation will be held that evening at 18.00.

THE YOUNG LOTUS TEAMS ARE:

BANGKOK

Jidapa Udomkittivorakul, Senior Copywriter, and Tanapol Phucharoen, Art Director: TBWA THAILAND \ JUICE

COLOMBO

Janidu Chamikara Siriwardena, Senior Manager- Performance Marketing, and Mohammad Shakil Ali Salay Wahid, Senior Executive Digital Content: MullenLowe (Pvt) Ltd

DHAKA

Bondhon Das, Senior Visualizer, and Muhammad Fazlee Rabbi, Copywriter: The Mighty Byte Ltd.

DUBAI

Ahmed Raslan, Head of Production, and Omar Zakaria, Senior Art Director: Havas Middle East

HO CHI MINH

Dat Nguyen Thanh, Manager, and Dung Cao, Art Director: Dentsu Redder

HONG KONG

Emily Yip, Content Designer, and Tatiana Le, Senior Copywriter: Ogilvy Hong Kong

JAKARTA

Kevin Leosujanto, Art Director, and Reyhana Febriola, Junior Copywriter: Maleo

KATHMANDU

Safal Khadka, Creative Head and Marketing Manager: Goscale Marketing Agency, and Sonee Manandhar, freelance

KUALA LUMPUR

Jing Han Liew, Art Director, and Rudy Tan Li Xiong, Copywriter: Ogilvy Malaysia

MANILA

Ernest John Snyder, Senior Copywriter, and Kimberly Shane Fuller, Art Director: Hakuhodo/BCI

MUMBAI

Pallavi Subudhi, Senior Art Director, and Filoni Gudhka, Senior Copywriter: BBH India

SEOUL

Heeyon Hailey Choi, Art Director, and Shinyoung Hailey Noh, Junior Copywriter: TBWA\Media Art Lab Seoul

SHANGHAI

Xiang Li, Senior Art Director, and Yining Li, Senior Planner Manager: Amber China

SINGAPORE

Nusrah Huda Mohd Nizam, Junior Art Director: Ogilvy Singapore, and Xin Ying Peh, Senior Copywriter: MullenLowe Singapore

TAIPEI

Anya Tsao, Marketing: cacaFly, and Shun-Wen Tu, Management Associate: funP Innovation Group

TOKYO

Masaharu Noguchi, Art Director, and Misora Kambe, Copywriter: Dentsu Inc.

ULAANBAATAR

Anudari Tuvshinbayar, Art Director: Daisuki Global, and Nomin Adiya, Account Manager: Viral Partners LLC

ADFEST, Asia’s only international creative festival, invites you to COLLiDE at ADFEST 2025, which takes place Thursday 20 – Saturday 22 March 2025 at the Royal Cliff Hotels Group in Pattaya, Thailand. Collide with over 1,000 leading industry players, network with peers and celebrate the region’s culture and branded marketing creative excellence. Register now at www.ADFEST.com

ADFEST is a not-for profit entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is 1 of only 7 regional creative festivals included in the WARC Creative 100 Rankings, 1 of 12 awards included in the Campaign Brief Asia Rankings, and 1 of 22 awards included in The Drum World Creative Rankings.

14 March, 2025