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SPEAKERS : TAY GUAN HIN: “THE STRONGER THE CONFLICT, THE MORE INTERESTING THE STORY BECOMES”
Tay Guan Hin is the Creative Chairman of BBDO Singapore. With over 300 creative awards to his name in a career spanning notable agencies like Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett, is a force to be reckoned with in the creative industry. It’s no surprise then, that he’s a sought-after global keynote speaker, and has made history by becoming the first Singaporean in Southeast Asia to serve as a Jury President at Cannes Lions and as D&AD jury foreman, alongside chairing juries at APAC EFFIES and ADFEST. Notably, his first book by Penguin, Collide: Embracing Conflict to Boost Creativity, soared to Amazon best-seller status within 24 hours.
Guan shares his tips on embracing conflict and human intelligence not just to build enduring experiences for brands, but to also build the most important brand in your career: yours.
In this second interview, Guan takes goes to where it all began: the son of prominent doctors, studying halfway around the globe and winning his first ever award at the Los Angeles Creative Club Student Competition unexpectedly.
23 March, 2024
