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WINNERS : ADFEST LOTUS AWARDS: WINNERS, THE FIRST WAVE
1,587 entries were received for the Lotus Awards and 63 jury members from 23 cities were organised into 7 groups, chaired by Malcolm Poynton, Global Chief Creative Officer for Cheil Worldwide, London to decide the winners of the ADFEST 2024 Lotus Awards.
DIGITAL & SOCIAL LOTUS
122 entries were received in Digital & Social Lotus, a notable 13% increase compared to the previous year. No Grande or Gold was awarded. There were two Silver winners:
Silver: The Air Drummer for Robinson Department Store by Wolf BKK, Bangkok
Silver: I'm Dying Inside for Modibodi by Howatson + Company, Sydney
DIGITAL CRAFT LOTUS
44 entries were received in Digital Craft.
The Grande Lotus was awarded to My Japan Railway, for Japan Railway 150th Anniversary Campaign, by Dentsu Inc., Tokyo
No Golds were awarded.
MOBILE LOTUS
24 entries were received in Mobile Lotus. No Grande Lotus was awarded. 1 Gold and 1 Silver were awarded.
Gold: My Japan Railway for Japan Railway 150th Anniversary Campaign, by Dentsu Inc., Tokyo
Silver: Eatqual Colours, McDonald’s India (West And South), by DDB Mudra Group, Mumbai
PRINT & OUTDOOR CRAFT LOTUS
39 entries were received in Print and Digital Craft. No Grande Lotus was awarded. 1 Gold and 1 Silver were awarded
Gold: My Japan Railway for Japan Railway 150th Anniversary Campaign, by Dentsu Inc., Tokyo
Silver: Beautiful Panic for The Ad Museum Tokyo, by Dentsu Inc., Tokyo
DESIGN LOTUS
109 entries were received in Design.
The Grande was awarded to My Japan Railway for Japan Railway 150th Anniversary Campaign, by Dentsu Inc., Tokyo
2 Golds were also awarded.
Gold: Shellmet for Shellmet, by TBWA\Hakuhodo Inc., Tokyo with Quantum Inc., Tokyo
Gold: My Japan Railway for Japan Railway 150th Anniversary Campaign, by Dentsu Inc., Tokyo
BRAND EXPERIENCE LOTUS
137 entries were received in Brand Experience.
The Grande was awarded to My Japan Railway for Japan Railway 150th Anniversary Campaign, by Dentsu Inc., Tokyo
1 Gold was also awarded.
Gold: KFC Bone Tie for KFC by VML Thailand, Bangkok
COMMERCE LOTUS
13 entries were received in Commerce. No Grande and no Golds were awarded. Two Silvers were awarded, both to DDB Mudra’s Eatqual Colours for McDonald’s
Silver: Eatqual Colours, McDonald’s India (West And South), by DDB Mudra Group, Mumbai (x2)
DIRECT LOTUS
93 entries were received in Direct.
The Grande Lotus was won by McDonald's Wi-Fries McDonald's Indonesia, by VML Indonesia, Jakarta. 2 Golds were awarded.
Gold: Drug Test Poster for Drama “Strong Girl Nam-Soon”, by Cheil Worldwide, Seoul
Gold: My Japan Railway for Japan Railway 150th Anniversary Campaign by Dentsu Inc., Tokyo
MEDIA LOTUS
92 entries were received in Media.
The Grande was won by The Newspapers Inside for The Newspaper Edition An Nahar Newspaper, by Impact BBDO, Dubai
No Golds were awarded. 3 Silvers were awarded.
Silver: Drug Test Poster for Drama “Strong Girl Nam-Soon”, by Cheil Worldwide, Seoul
Silver: Heineken Star Ice for Heineken Lao, by VML Thailand, Bangkok
Silver: Milk Manga for Seki Milk, by VML Ogilvy Japan, Tokyo
PR LOTUS
77 entries were received in PR.
The Grande Lotus was won by Frying Pan Challenge for Ajinomoto “Gyoza”, by Honda Office Inc, Tokyo with I&Co Tokyo and and Pyramid Film Quadra Inc.
4 Golds were also awarded.
Gold: Shellmet for Shellmet, by TBWA\Hakuhodo Inc., Tokyo with Quantum Inc., Tokyo
Gold: Right To Care for Right To Care by MullenLowe Treyna, Manila
Gold: Change The Angle for Lux, by Vml , Singapore
Gold: Frying Pan Challenge for Ajinomoto “Gyoza”, by Honda Office Inc, Tokyo with I&Co Tokyo and Pyramid Film Quadra Inc.
ENTERTAINMENT LOTUS
84 entries were received in Entertainment Lotus.
The Grand Lotus was won by Sammakorn Not Sanpakorn for Sammakorn by Choojai And Friends, Bangkok
3 Golds were also awarded.
Gold: A Train of Memories for Sotetsu by Six Inc., Tokyo with Good Design Company, Tokyo
Gold: I'm Dying Inside for Modibodi, by Howatson + Company, Sydney with Finch, Sydney
Gold: My Parent Is A TikToker for Five Star by BBDO Bangkok
NEW DIRECTOR LOTUS
2 Gold winners were chosen from 9 entries in new Director Lotus.
Gold: Push-Pull for The 2023 Kancil Awards & Festival of Creativity, by Graph Studio Sdn Bhd, Kuala Lumpur Gold
Gold: I'm Dying Inside for Modibodi by Finch, Sydney. Creative agency was Howatson + Company, Sydney
The Fabulous Five were also entered into the New Director Lotus.
Upside-Down Genius by director, Nishi Field from Management Expand Inc., Tokyo won a Commendation
The rest of the Fabulous Five are:
Fumiya Hara, Director from FIELD MANAGEMENT EXPAND Inc., Tokyo
Natsuki Urayama, Planner & Director from AOI Pro., Tokyo
Pak Hin Phileas Cheung, Director from WOWWOWTANK Co. Ltd., Hong Kong
Tanjeel Sultan Khan Turja, Director from X-Integrated Marketing Agency, Dhaka
FILM CRAFT LOTUS
232 entries were received in Film Craft Lotus.
The Grande Lotus was won by A Train of Memories for Sotetsu by Six Inc., Tokyo with Good Design Company, Tokyo
9 Golds were also awarded, 4 of them by A Train of Memories for Sotetsu by Six Inc., Tokyo with Good Design Company, Tokyo
Gold: Lotus A Train of Memories for Sotetsu by Six Inc., Tokyo with Good Design Company (x4)
Gold: Mother for TNT Telco Arcade Film Factory, Manila, with by Gigil, Manila
Gold: I'm Dying Inside Campaign for Modibodi by Finch, Sydney with Howatson + Company, Sydney
Gold: Under My Skin for Thai Life Insurance, by Ogilvy Group Thailand, Bangkok
Gold: Scuffing Song for Pocari Sweat Returnable Bottle Project, by Spoon Inc., Tokyo with Dentsu Inc., Tokyo
Gold: The Moving Canvas for Exide, by VML India, Kolkata
23 March, 2024
