< Back
FESTIVAL : ADFEST SAYS HI TO HUMAN INTELLIGENCE WITH A FANTASTICAL JOURNEY INTO CREATIVITY
ADFEST 2024 has unveiled its theme film that says Hi to Human Intelligence, created by Black Cat White Cat Music and Directors Think Tank.
The film, that combines live action and animation, is a fantastical voyage into the world of discovery when AI and human intelligence work together to create something wonderful and unexpected. It aims to bring to life the ADFEST 2024 them, Human Intelligence, that looks forward to a future where creativity continues to surge forward.
Yuer Leon, Animation Director and Designer Lead at Think Tank explains, “The collaboration between humans and artificial intelligence is expanding into something that can be seen as limitless. Time and time again, it has proven itself to be a useful tool for filmmaking and artistic creation, aiding in the expression of one's thoughts and feelings. Initially, I was a bit hesitant to use AI, despite its success in the filmmaking world. The market is always seeking fast, high-quality products, so I had my doubts about whether or not real, time-consuming art would lose its value. But, AI comes with its flaws, and that's where the human touch is needed.
“We're trying to convey that, like most people, we were hesitant and had our doubts. But, gradually, we learnt to change our view on AI from a competitor to a device assisting our creative process. It truly helps us to execute our wildest imaginations to their fullest potential. All in all, this experience has taught us that AI isn't as powerful as the media makes it out to be. It still needs our input as humans to take it to the levels it has reached. Without us, these outcomes aren't achievable.”
Directors Think Tank, Kuala Lumpur stands out as a company of idea adventurers. “We take your ideas and elevate them with the magical craft of visual storytelling, using emotive storytelling techniques to bring the best human stories to life,” it promises. Director’s Think Tank offers full production, production support, in-house post-production (VFX composition, grade, motion graphics, illustration & CGI), audio engineering and music composition.
Erik Reiff, Chief Creative Officer of Black Cat White Cat, explains, “We embark on a journey with our protagonist, delving into the vast, uncharted territories of AI. This quest is not merely a search, it's an odyssey through the labyrinth of potentialities of AI. Our soundscape is designed to mirror this expedition, evolving from the chaotic cacophony of endless possibilities to the harmonious clarity of deliberate choice.
“The initial phase symbolises the "tunnel of creativity", a vortex of ideas and inspirations where everything is possible, yet nothing is certain. It's a reflection of the myriad voices of AI, each vying for attention, creating a tapestry of sound that is exhilarating as it is overwhelming.
“As our heroine acclimatises to this new world, the musical narrative undergoes a transformative shift. Structure emerges and the soundscape begins to find its rhythm. It’s a sonic representation of her sprint through the digital domain, a metaphor for her growing adeptness at navigating the sea of possibilities that AI presents.
“The culmination of this sonic odyssey is a masterstroke of musical storytelling. In a bold compositional decision, we pare down the complex layers of sound to a serene, pulsating beat, embodying the calm and stability born from confidence. Its tranquil beat symbolises that the ultimate power lies not in the tools themselves, but in the human spirit that wields them.”
Black Cat White Cat Music, Tokyo, is a full-service music agency providing support for any single aspect or the entirety of projects. Its work covers consulting on ideas that are about to be brought to life, and pairing existing projects with the perfect music from our library, to writing original scores tailored to a project’s exact needs. Its unique and diverse group of musicians are at the forefront of progressive music today, providing a diverse roster of clients with high-quality and singular sounds for their film, commercial, and brand projects.
22 March, 2024
