What does it take to go from good to great? The answers to this question are the keys to progress in careers and success in business. D&AD will present the answers in its workshop, UNLOCK WINNING IDEAS, An Interactive Workshop with CEO of D&AD Jo Jackson, on Friday, 22 March at ADFEST. Jo Jackson, the first female CEO of D&AD leads the workshop that will unpack what it takes to make inspiring and impactful award-winning work. The two-part workshop will then work with attendees to put these insights into practice, to give the techniques that will drive future winning thinking.

The workshop is divided into two sections. They are:

Part 1: What does Creative Excellence look like?

This section dissects a selection of recent D&AD Pencil-winning work, with insights from the Jury as to why it won. It also gives attendees a chance to share their views. Do you agree or disagree with their choices?

Part 2: Unlocking your ideas.

This section provides tips and tricks for thinking differently and creating work that excels. It also gives attendees the opportunity to test out the methodology with a live brief and critique with peers. 

Jo Jackson is the first female CEO of D&AD and is also the co-founder of The Flowerhouse Pub in London, whose mission is to support women in the hospitality industry. D&AD was established in 1962 to stimulate, enable and award creative excellence in design and advertising around the world, and is most famous for its annual awards, the D&AD Pencil.

Providing a platform for young talent has been a thread throughout Jo’s career since graduating at Central Saint Martins twenty years ago. At the heart of her mission with D&AD is to campaign for real diversity, and help the global industry build a more powerful, sustainable and equitable future for all. Jo is most passionate about championing emerging talent, in particular with initiatives such as D&AD Shift, a free five-month night school that supports underrepresented talent break into the creative industry.

UNLOCK WINNING IDEAS will be held on Friday, 22 March, 14.30-17.30, in Room Pattaya 3, Mezzanine Floor, PEACH. Pre-registration is required and seats are limited. Reserve your spot here.

For more information, contact Meen@ADFEST.com.

ADFEST 2024 takes place Thursday 21 – Saturday 23 March at the Royal Cliff Hotels Group, Pattaya, Thailand. To register for ADFEST 2024, visit www.ADFEST.com.

ADFEST is a non-profit-making entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is one of only 8 regional creative festivals included in the WARC Creative 100 Rankings.