ADFEST literally brings to the table a workshop revealing the secret sauce of mouthwatering tabletop imagery.
Tabletop vs AI Workshop is a workshop, presented by leading Tabletop Director and Director of Photography, EyeCandy, for creatives who deal with tabletop imagery. It reveals how AI may be used to evolve and integrate demo parts more effectively into films and educates on the secrets of how to do this.

Tabletop vs AI Workshop will be held on Thursday 21 March 2024 at 14.30-17.30. The workshop brings tabletop creatives up to date with an environment in which AI plays an increasing role.

“The future of advertising films that include demo and live-action segments ultimately depends on the seamless integration of both into the same storytelling,” EyeCandy notes. The workshop will explore how artificial intelligence can aid this process from the storyboard phase to post-production and show which tools to use and how.

EyeCandy is the alter ego of award-winning film director, Greg Ferro, who works out of Milan and Bangkok. After building years of experience in live action, EyeCandy became absorbed in his passion for tabletop films, super slow motion and macro images. As a fanatic of film techniques, he experiments in his films with every type of composition playing mainly with liquids and powders. He creates dynamic and spectacular demos and tells riveting stories with his images alone.

“The storytelling is the past, the present and the future of our job, not just in live action, but also in tabletop. If we don’t tell a story every time, why do we do this job?” he says.
 
EyeCandy’s signature approach has become famous in production, with a fast-growing list of international clients such as P&G, Unilever, Nestlè, Eucerin, Diesel, Pepsico and Ferrero. Whether it’s food, beauty or technology, that approach is always the same - the maximum attention to detail to make each shot a possible “signature shot”.
Pre-registration is required and applicants for the workshop must be registered delegates of ADFEST 2024. Seats are limited so reserve your spot here.

For more information on the Tabletop vs AI Workshop Curated by EyeCandy, click here or contact Meen@ADFEST.com

ADFEST 2024 takes place Thursday 21 – Saturday 23 March at the Royal Cliff Hotels Group, Pattaya, Thailand. To register for ADFEST 2024, visit www. ADFEST.com

ADFEST is a non-profit-making entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is one of only 8 regional creative festivals included in the WARC Creative 100 Rankings.