One of Asia’s most memorable ads in recent
years would have to be ‘Friendshit’, which won the Grande Branded Entertainment
Lotus at ADFEST 2019.
Created by GREYnJ UNITED Bangkok for
Kasikornbank Thailand (KBank), ‘Friendshit’ – along with its two hilariously
deadpan characters – is Thai storytelling at its best.
ADFEST 2019’s Grand Jury President Mark
Tutssel said: “The storytelling is trademark Thai. The humour connects with its
audience in a unique and fresh way. It skillfully showcases the product
benefits and encourages teens to leverage the power and value of the platform.
“The film was contagious and entered the
national zeitgeist, capturing people’s imagination and propelling the brand
forward. It spread like wildfire reaching one million views in 3 hours. And the
business impact was colossal, with downloads of the app rocketing by 28% within
a day. Creating 20 million transactions every 24 hours, making it the most
activated app in Thailand”.
Since winning the Grande at ADFEST 2019, GREYnJ
UNITED has unveiled a new campaign for K Bank starring ‘Renaissance Man’ – a
multi-talented man who has it all. He can box, teach, cook, play sonatas – all
thanks to KBank’s MADHUB, the hub for online makers and dreamers.
‘Renaissance Man’ is GREYnJ UNITED’s third
consecutive campaign for KBank. It follows the success of ‘Face/off’ – a
campaign so quirky, it makes banking app updates seem fascinating.
So who’s behind the success of GREYnJ
UNITED’s KBank campaigns? Leading a talented team is Jureeporn (Judee) Thaidumrong,
GREYnJ UNITED’s Chief Creative Officer.
Judee is one of Thailand’s most influential
creatives, and one of the world’s most humble advertising gurus. She was also named
the 2019 Lotus
Legend at ADFEST 2019.
So will ‘Renaissance Man’ continue K Bank’s
string of award wins? Let’s wait and see!
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Entries to the Branded Entertainment Lotus category close on 20th
December. Submit your work via ADFEST.com
