The synopsis for Mark Tutssel’s session at
ADFEST 2019 is refreshingly brief and to-the-point. Expect to find out, “Why
instinct, alchemy and entrepreneurial thinking will win the creative future.”
Tutssel wants our industry to be brave
again. It’s time to follow our gut instincts and act on our hunches.
And given that Tutssel leads Leo Burnett
Worldwide as Executive Chairman and Global Chief Creative Officer, it’s worth
taking his advice.
Tutssel oversees Leo Burnett’s creative
output for some of the world’s most respected brands, including Samsung,
McDonald’s and General Motors. Under his leadership, the network has topped the
Gunn Report’s “All Gunns Blazing” category for seven of the past eight years.
“The secret to our success has been the
relentless focus on creativity at the core of everything we do, and in creating
an environment where creativity can flourish and people can thrive,” says
Tutssel, who is joining ADFEST 2019 as the festival’s Grand Jury President.
“We’ve never rested on our laurels, which
goes back to something Leo Burnett once said: ‘I have learned to practice what
I call ‘constructive dissatisfaction’.’ That ethos means that each day we’re
motivated to find new, fresh, innovative and memorable ideas that will make
people sit up and take notice. You’re only as good as your next idea, and
that’s what makes this industry — and Leo Burnett — so special.”
Tutssel’s work has garnered every major
creative accolade, including over 600 Cannes Lions, three Titanium Lions, four
Glass Lions, the first ever D&AD White Pencil and countless Lotus Awards.
“ADFEST is one of our industry’s most
respected events and a personal favourite of mine among the regional festivals.
It’s a hotbed of creativity and learning, with a hugely passionate delegation,”
he says.
· ‘Obey Your Hunches’, presented by Mark Tutssel, takes place during the Creative@ADFEST stream on Saturday 23rd March, 4:50pm.
