Juries
BRAND EXPERIENCE LOTUS, COMMERCE LOTUS AND DIRECT LOTUS
JURY
Mohammad Akrum Hossain
Executive Creative Director
Asiatic MCL
Dhaka
Mohammad Akrum Hossain has been in the advertising industry for over 18 years. He has won over 120+ awards; including Cannes Lions, APAC Grand Effies, Spikes Asia Grand Prix, Global Grand Effie Awards, ADFEST awards, and MAD Stars. He has also served as a jury member and a speaker at different award ceremonies such as Cannes Lions, ADFEST, Effie Awards, MAD Stars, Ciclope Festival and other international festivals. He has looked after both national and international prominent brands such as Telenor, Banglalink, GSK, Reckitt Benckiser, United Commercial Bank and other local brands.
Currently, he is the Executive Creative Director at Asiatic & The Network, in Dhaka, Bangladesh.
His first brush with fame was when he joined Grey Dhaka, with HMBR's Impossipuzzle, which won a bronze at Spikes Asia. Impossipuzzle was an impossible to solve puzzle that reflected the impossible to break HMBR bicycle locks. In 2016, he was a part of the team that helped Bangladesh win the first ever Cannes Gold Lions in the product design category with the Eco-Cooler - the world's first zero-electricity air cooler. In 2019, his Project AgroBanking went ahead to win 2 silver and 1 bronze Cannes Lions along with 9 Spikes Asia including 1 Grand Prix and 2 Gold. It was the world's first initiative to turn fresh fruits and vegetables into bank accounts. In 2023, he won 16 MAD STARS, the highest number of MAD STARS won by any agency in Bangladesh. His recent projects include but are not limited to the Child Marriage Prevention Loan, The Unwritten Story, Tally Loan Druti, and the Plastic Exchange Store.