Recognised by Ad Age as one of the ‘World’s Top 10 Digital Minds’, Malcolm has led Saatchi & Saatchi, Ogilvy, SapientNitro and Cheil Worldwide to multiple creative Agency of the Year titles.
Passionate about redefining how brands connect with consumers, Malcolm has built and led teams responsible for acclaimed firsts including Foot Locker’s Sneakerpedia, Dove’s Campaign for Real Beauty, British Airways’ Johnny Foreigner campaign as well as numerous ground-breaking Samsung campaigns from #BeFearless and #BlindCap to #VerticalGig and AI-powered #Unfear.
Since joining Cheil Worldwide as Global Chief Creative Officer in 2015, Malcolm’s creative leadership has established the Cheil as one of the world’s leading creative networks; winning Asia Network of the Year, multiple Agency of the Year titles across Hong Kong, China, India, Japan, South Korea and further afield; Spain, Russia and Romania.
Having grown up in New Zealand and today, spending much of his time in Asia, Malcolm is a champion of the region’s creativity; its unique lens on technology, mobile, storytelling and craft, as well as its ability to find creative ideas that unlock positive change in the world.
Above all, Malcolm believes creative ideas that move people move business.
A proud Kiwi, former member of the NZ Yachting Team and recipient of NZ’s World Class New Zealander award, Malcolm’s home is in London where he is a Patron of The Royal Academy of Arts, sits on the advisory Board of WARC, is a trustee of D&AD and Member of the Academy of Digital Arts & Sciences.
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