Tammy Sheu is a visionary leader in brand storytelling, strategic marketing and digital transformation. As the co-founder of Banana Balloon (founded in late 2022), she helps brands create compelling narratives that resonate with consumers in the digital age. Under her leadership, Banana Balloon has quickly emerged as a leading independent creative agency, earning global recognition, including being ranked #4 Independent Agency of the Year at Spikes Asia 2024 and named Boutique Agency of the Year at the ADC 103rd Annual Awards.

Tammy’s career spans top global agencies and leading tech firms, giving her deep expertise in both classic brand-building and modern digital marketing. Before founding Banana Balloon, she served as COO of dentsu Creative, China, and CEO of Isobar China Group, where she led integrated marketing services and pioneered innovative brand experiences for clients. During her tenure at Tencent, she played a pivotal role in reshaping corporate brand strategy and launching impactful initiatives like "99 Public Welfare Day", a groundbreaking event in digital philanthropy. Prior to that, she also held leadership roles at Ogilvy, Grey, and JWT, driving brand transformations for iconic companies.