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FILM CRAFT LOTUS AND NEW DIRECTOR LOTUS

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Monica G Gambhir
Co-Founder & Film Director
Cutawayy Films
Mumbai

Monica G Gambhir is an accomplished AD film director celebrated for her ability to delve into human emotions with nuanced complexity. Known for her sharp eye for detail and distinctive artistic sensibility, Monica creates compelling visual narratives tailored to the unique needs of each project. Her deep understanding of actors—often gleaned from the very first look test—enables her to extract and harness emotions with precision, resulting in impactful cinematic experiences. Her refined taste in art is a hallmark of her work, infusing it with depth and elegance. 

With a career spanning over 16 years across London, Dubai, and Mumbai, Monica has collaborated with some of the most illustrious names in the film and advertising industries. She has worked alongside producers such as Boney Kapoor, Kumar Taurani, and Sanjay Leela Bhansali, and directors like Prabhu Deva, Pankuj Parashar. A significant milestone in her journey was her role in the revival of "Karamchand - 2", directed by Pankuj Parashar for Sony Entertainment Television, which brought back the legendary Pankaj Kapur to the screen as ‘Karamchand’ after 22 years. Monica's versatile portfolio also includes music videos, Bollywood songs, and high-profile advertising campaigns such as the Dabur Launch Campaign for the UAE MENA market, Under Armour, and the Tata Trusts Campaign.

Monica’s work has been recognized on numerous prestigious platforms, earning her several awards:
  • Golden Award of Montreux (2023): Best Direction for "Kaise Ka Cancer".
  • Dadasaheb Phalke Award (2023): Best Film in Direction for "Kaise Ka Cancer".
  • Kyoorius Creative Awards (2023): Two Baby Elephants for creative excellence in the "Kaise Ka Cancer" campaign.
  • Abbys One Show Awards (2023): Merit recognition for the Tata Trusts’ "Kaise Ka Cancer" campaign.
  • New York Advertising Awards (2023): Shortlisted for international recognition.
  • Campaign India Film Crest Awards (2023): Gold Award for Best Film in the Healthcare & Pharmaceutical category, where she served as both director and producer under CUTAWAYY FILMS.
  • IndIAA Awards (2023): Best CSR Corporate for her work in the Tata Trusts campaign.
  • Promax Awards (2024): Gold Award for Best Direction.
Monica continues to leave an indelible mark on the world of film and advertising. Her unparalleled ability to blend creativity, precision, and emotional depth ensures her projects resonate with audiences and stand out as benchmarks of excellence in the industry.
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