Raj firmly believes that the true potential of creativity and technology is finding human centric solutions for the biggest brands. He has cultivated a distinctive reputation over the years for driving impactful innovations for some of the country’s iconic brands.

His unprecedented work on brands like P&G Whisper (Missing Chapter) has facilitated change in the age-old Indian education system and enabled the world’s largest school program for girls. His work on PepsiCo Lays (Smart Farms) has revolutionised farming with the help of AI to increase food security for the country.

Raj believes that creativity is the currency for developing nations and his work has demonstrated that. He and his team are currently working with some of the country’s largest brands to deliver high-impact solutions for gender ergonomics for farming, water sustainability, girl child education, healthcare, female hygiene and more.

His Humankind approach to creativity has led Leo Burnett India to win multiple Grand Prix’s and metals at prestigious platforms like One Show, Cannes Lions, D&AD and Spikes Asia.