Shruti's influence on Talented's work is evident through the array of brands she has helped shape–Netflix, Britannia, Flipkart, among others. With over 15 years of experience in the industry, Shruti's strategic intel on brands and culture, along with her knack for building great client-agency relationships are unmissable parts of her skillset. Among several other incredible pieces of work that Shruti has been a part of, her latest and the biggest one of the year is the Nature Shapes Britannia campaign, a billboard-first campaign, shaped by trees. In an era where nature often takes a backseat to commercial interests, with nature being harmed and taken for granted, this innovative approach offers a refreshing reminder of how design can coexist with the environment rather than replace it.