Born in Italy, Giorgia began her advertising career at M&C Saatchi Milan in 2009. Winning the Young Lions competition at Cannes kick-started her journey, and by 2014, she was shaping her career in the UAE. Within a year, she earned a medal at the Young Lynx competition, establishing herself as a rising creative talent.
In Dubai, she worked at VMLY&R, J. Walter Thompson, Saatchi & Saatchi, and Leo Burnett, contributing to award-winning campaigns that secured consecutive Most Effective Agency of the Year titles at the Effies MENA and Dubai Lynx. Now, as a Creative Director at Edelman, she collaborates with teams across the Middle East, Europe, and the USA, crafting transformative campaigns in government, tech, energy, health, financial communications, and consumer goods. Beyond work, Giorgia is also a proud mother of two little boys—her most demanding clients to date.
Early wins in youth competitions sparked Giorgia’s passion for nurturing talent. Over the past five years, she has been a speaker, judge, and mentor at events like the UAE Young Lions, Lynx Academy, and Young Blood Awards, driven by her mission to give back.
Balancing creativity and strategy, Giorgia thrives on smart, entertaining, culture-led ideas grounded in data and consumer insights. Her two signature questions are: “Yes, but why?” and “Yes, but what if?” Long story short: she rarely says "yes" without a "but"—apologies in advance (but also, how fun!).
BACK
