With a master’s degree in Business Management, Unmisha Bhatt brings over 20 years of expertise in brand communication and strategy across diverse consumer touchpoints. She has successfully led renowned brands such as Ponds (HUL), Bajaj Electricals, Tata Sky, and Kotak Investment Advisors Ltd.
As Chief Strategy Officer at Tonic Worldwide, Unmisha oversees planning and digital strategies while spearheading new market expansions, including the establishment of Tonic’s Dubai office for the Middle East. She emphasizes consumer insights, analytics, and behavior analysis to deliver customized strategies for brands.
Her passion for insights and research led her to co-found Gipsi, the research and insights division at Tonic Worldwide. Under her leadership, Gipsi has produced pioneering reports on transformative topics like the Metaverse, Generative AI, and performance marketing, shaping industry trends.
Unmisha is a recognized thought leader, frequently contributing to platforms such as WARC, afaqs, Social Samosa, and exchange4media as a speaker and moderator. She also serves as a jury member for prestigious national and international awards, including WARC, New York Festivals AME, Abby, Emvies, and Effie.
Currently, she is contributing to a book on Digital Media Marketing and Strategies, set for a 2025 launch. Outside her professional pursuits, Unmisha is an avid runner, regularly participating in marathons worldwide. She enjoys reading, traveling, and spending time with her family.
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