Deborah Abraham – Global Head of PR, Forsman & Bodenfors - Deborah is a former reporter and broadcast journalist who understands what fuels the media and ultimately, consumers. She was formerly the host of a television morning show and has travelled the world as a reporter for The National Geographic Channel.

Her love for creativity and the impact it makes in culture drew her to a career spanning two decades at some of the world’s most admired creative agencies. Deborah has carved out a reputation in the industry for bringing fame to both agency and clients, putting Asian creativity on the world map for campaigns such as Mentos National Night, to IKEA Book Book, to Kami the World’s First Virtual Model with Down Syndrome, leading her to bring home several Cannes Lions as well as being awarded at The New York Film Festival and Ad Age International Agency of the Year. Deborah believes humour is one of life’s most powerful virtues and that her children are still her toughest clients