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Anny Havercroft
Head of Global Business Marketing, South East Asia & Global Marketing Solutions APAC
TikTok
New York
Anny is a distinguished marketing leader with a proven track record in driving innovation and delivering impactful business outcomes across the Asia-Pacific region. As the Head of Global Business Marketing SEA and Marketing Solutions APAC at TikTok, she spearheads initiatives that educate, inspire and connect businesses with TikTok's dynamic ecosystem, fostering creativity and growth.
Before joining TikTok, Anny held senior leadership roles including Director of Brand Innovation & Marketing at Yahoo, where she pioneered cutting-edge strategies, and led digital transformation efforts in major media agencies across the UK and Australia.
Her contributions to the marketing industry have been widely recognized. Previously, she earned accolades as one of CMO Magazine Australia’s "Top 50 CMOs" in 2020 and in B&T’s "Best of the Best Top 10 Commercial Directors” in 2023. Anny's influence extends beyond her professional roles. She also serves on advisory boards for events like SxSW Sydney.
A passionate advocate for startups and scaleups, Anny actively mentors female entrepreneurs and serves in board and advisory roles, championing innovation and equity in the business community.