Juries
BRAND EXPERIENCE LOTUS, COMMERCE LOTUS AND DIRECT LOTUS
JURY
Youna Chung
Creative Director
Cheil Worldwide
Seoul
Youna Chung has been the Creative Director at Cheil Worldwide since 2008. In 2011, she achieved a major milestone in the Korean advertising industry by winning the Cannes Lions Grand Prix in Media for the "Homeplus Subway Virtual Store" campaign. This project, along with four additional Gold Lions, marked a historic moment as it was the first time the Korean advertising industry had won such accolades in 65 years. In 2015, Youna was also awarded a Bronze Lions in Mobile for the "South Korean-North Korean Translator" project. Both campaigns were innovative, digital-based initiatives that demonstrated her creative vision and expertise in leveraging technology in advertising. Additionally, she proposed highly creative and sensational methods to expand the brand experience, further reinforcing her forward-thinking vision in the industry.