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Shinichi Kobayashi
Executive Creative Director & Digital Growth Officer
ADK
Tokyo

Joined Dentsu from ADK in 1999. Worked on major campaigns like POCARI SWEAT and Suntory-Kinmugi. In 2017, moved to Dentsu Digital and established the Advanced Creative Center, focusing on data-driven creativity and digital media optimization. Later joined Rakuten, leading the Platform Strategy Division.

Returned to ADK in 2022 as executive creative director and digital growth officer.

Received over 70 awards, including Cannes Gold Lion and 2 of Spikes Asia GPX.

Mad Stars final jury in 2024, Young Lotus Japan jury in 2014.
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