ADFEST adds a new Lotus category to its Lotus Awards line-up, the Creative Strategy Lotus. The ADFEST Lotus Awards line-up totals 22 Lotus categories that celebrate the region’s best creativity and craftsmanship.

The Creative Strategy Lotus awards creative problem solving with perceptive insights to devise a creative strategy that enhances that brand. It recognises the crucial roles strategic planning and creative solutions play in the success of a campaign.

We have added more 21 new sub-categories throughout the lotus categories to reflect the fast-changing landscape of the brand communication and the creativity.

Expanding The Entertainment Lotus more Gaming and Sports categories to recognise the increasing involvement of gaming and sports in brand communications.

Revamping the Music & Sound sub-categories under the Film Craft Lotus to put more focus on the differentiation between the music used in the work.

Also Introducing the new sub-categories, Documentary & Series Film under the New Director Lotus.