PRODUCTION TAKES STOCK OF ITS CHALLENGES, OPPORTUNITIES & THE VALUE OF HUMANS
Production is not immune from the buffeting of rapid change that the creative industry is undergoing. Understanding the challenges and opportunities that exist or are forming matters to anyone with a stake in the advertising industry. ADFEST offers two production summits to delegates each year, The World Producers Summit and Producers+ - the former a global forum, the latter with its focus on APAC.
The World Producers Summit is a conversation is for everyone, from production company people to agencies and advertisers, interested in how production is changing and the new opportunities within it. It is chaired by Steve Davies, Chief Executive of the Advertising Producers Association (APA), the UK producers association - a-p-a.net.
Following this year’s summit, Davies outlined the challenges and opportunities being faced by production, and the value of humans in the sector of the creative industry where AI found its usefulness most quickly.
