TALKS with ADFEST Titans, Yasuharu Sasaki, Global Chief Creative Officer, dentsu.
“The highest form of creativity is work that creates discontinuous change – work that shifts reality.”
In October 2023, Yasuharu Sasaki, capped a remarkable 30-year career at dentsu with his current role as Global Chief Creative Officer, following two years as Chief Creative Officer in Tokyo, a role that continues, and seven years as Executive Creative Director, a role that made him one of the youngest Executive Officers, to lead one of the largest creative teams in the world as a single agency. He is now responsible for leading dentsu’s global Creative Practice, including Dentsu Creative.
Sasaki is a frequent ADFEST participant and this year he has come as Grand Jury President. Here is his view from the top:
