“Without camaraderie it’s hard to get through what we’re going through today. We need to hold onto that more than ever.”
Theresa Ong is the Head of Creative Shop SEA & India at Meta. In her words, she “leads a global crew of adventurers, dreamers, entrepreneurs, marketers, data hackers, inventors, and creators who are hungry to build communities and empower brands to innovate in meaningful ways”. She oversees the creative vision and direction for some of the most dynamic and diverse markets in the world, Southeast Asia and India. She is also an ADFEST Jurt President this year, overseeing Digital & Social Lotus and Digital Craft Lotus.
Ong has had a huge creative career in agencies with high creative profiles, followed now by a huge creative career with the most famous tech company. What skills and knowledge did she use to find her way from culture shock to expertise? Find out in the talk below as well as her answers to the place of social in advertising and if the work she saw showed off its powers, what are digital and digital craft at their award-worthy finest, what surprises were found in the jury room and what Ong is most proud of.
