ADFEST is delighted to welcome three of
Asia’s most respected creative leaders Mitsuyuki Nakamura, Kate Hyewon Oh and
Yang Yeo to its panel of Jury Presidents for 2019.
Nakamura is Global President of dentsu X
and Managing Director of the Global Business Center of Dentsu Inc. He will lead
the Media Lotus and the first-ever eCommerce Lotus categories.
Hyewon Oh will lead the Brand Experience
& Engagement Lotus and Direct Lotus jury. She is Chief Creative Officer and
Executive Creative Director at Cheil Worldwide based in Seoul, and creator of
award-winning campaigns like ‘Life Saving TV’ for Korea Telecom, which won an
INNOVA Lotus at ADFEST 2016.
Yeo will bring his infectious laughter as
well as his expertise as APAC Creative Kaiju (1st Generation) at Hakuhodo Inc.
to lead the Outdoor Lotus and Press Lotus categories.
“It is an honor to add three such formidable
talents to our line-up of Jury Presidents. Mitsuyuki and Yang have both led
ADFEST juries before so they understand our commitment to unearthing work that
reflects the diversity of cultures in our region. This will be Kate’s first
time as an ADFEST Jury President, and her achievements as a creative leader
make her the perfect person for the job,” says Jimmy Lam, ADFEST President.
Nakamura joined Dentsu Inc. in 1990 and has
dedicated 29 years of his life to its media, content creation and platform
development business. He is responsible for the expansion of the dentsu X
network from Asia to Europe and the Americas, helping dentsu X expand its
footprint from 27 to 59 offices within a single year.
While leading dentsu X Thailand as CEO, he
oversaw a threefold growth in business size and won Media Agency of the Year,
Digital Agency of the Year, Creative Agency of the Year and Integrated Agency
of the Year. Nakamura returns to ADFEST having led the Media Lotus and Branded
Content & Entertainment Lotus categories in 2015.
“I am excited to lead the first-ever
eCommerce category and Media Lotus jury. As someone who loves consolidating
data, insights, content, media services and creative into sophisticated
solutions, I am looking forward to seeing the work that wins,” says Nakamura.
Yeo started his career at Saatchi &
Saatchi Singapore in 1992, moved to BBH London, opened Fallon Asia, was
appointed Chairman at JWT China, and rebooted W+K Shanghai – all before joining
Hakuhodo Inc. Tokyo in 2017. Over the years, he has collected an enviable
collection of Grand Prix awards and has been named ‘Creative of the Year’,
'Designer of the Year', ‘Agency of the Year’, and ‘Marketer of the Year’ more
times than it’s possible to list here.
He says: “I am so looking forward to March,
when I will return to my favourite regional creative festival as Jury President
of two major categories. ADFEST is the best place to meet new friends, and
catch up with old mates of the industry. It's also a great place to get
inspired, witness the creativity bar being lifted, and I can't wait to dive
right in, again.”
Oh is also taking time away from her role
as Chief Creative Officer at Cheil Worldwide to join ADFEST 2019 as Jury
President, Brand Experience & Engagement Lotus and Direct Lotus. At Cheil,
she leads the strategy, creative direction and production of integrated
campaigns for major Korean brands like Samsung Electronics and Korea Telecom.
Her collection of Lions and Grand Prix trophies is growing – fast.
“This is a wonderful opportunity to see the
work that is leading the way and hopefully changing the world for the better. I
will do my best and contribute to ADFEST’s reputation as a festival that puts
the region’s best creative works from the Asia Pacific and Middle East on a
global stage,” she says.
ADFEST is accepting entries to the ADFEST 2019 Lotus Awards until 11th and 18th January, depending on the category. For more information, visit www.ADFEST.com.
