On Wednesday afternoon, this year’s Young Lotus workshop concluded with presentations from each team. After 24 hours to meet the brief, 15 teams from 15 cities delivered their ideas to the judges from ADK.
The brief was tough: “Give kids a better life, end childhood obesity.”
Tomorrow, delegates at ADFEST will have the chance to watch them present live on stage – and you can even vote on your favorite. The winning team and the Popular Vote winner will be announced this Saturday night at the Lotus Awards Presentation.
Vinit Suraphongchai, Chairman of ADFEST, explains: “Young Lotus involves a screening process by local advertising associations who pick one team, and cover their travel expenses – then they stay here free as part of an ADFEST scholarship.
“During the competition, the teams work like hell, and they form this kinship in the process. They then get to experience our four-day festival. Learning is only one part of it – money can’t buy an experience like this.”
Watch our behind the scenes videos of the Young Lotus Creative Workshop:
Part 1: https://www.youtube.com/watch?v=VuZFYBH6br8
Part 2: https://www.youtube.com/watch?v=PkUt_k22kYE
* Catch the finalists in action tomorrow at ‘ADK Presents: Young Lotus 2018: You Are What You Consume”, 11:30am.
- Mahmood Ali
- Video production by Miles Cooper & Milos Cubrilo
