For the first time ever, ADFEST has invited shortlisted INNOVA companies to present their case studies live to a panel of eight Jury Presidents.

 
If you’re coming to ADFEST tomorrow, don’t miss your chance to watch case studies presented by McCann Worldgroup (Mumbai), TBWA\Shanghai (Shanghai), TBWA\Hakuhodo (Tokyo), McGarryBowen (Shanghai), INNOCEAN Worldwide (Seoul), Hakuhodo Inc./
TBWA\HAKUHODO (Tokyo) and BBDO Bangkok (Bangkok).


“We are in the business of selling ideas. Even if you create a great idea but you can’t sell it, it’s not complete. In the INNOVA Lotus category, we’re talking about innovation, and what’s going to happen in the very near future. It’s a very important category, and when you see the creators presenting their ideas to our super panel of eight jury presidents, I believe it’s going to be a very rewarding session,” says Jimmy Lam, President of ADFEST.

 
Entries to the INNOVA Lotus category are judged on their level of genuine innovation, talk-value, and results.

 
The judges will be looking for world-class concepts that have made a dramatic impact on the marketplace – “landmark” ideas, technologies, designs, applications or creative properties that have pushed the marketing industry into unchartered territory.

 
There are four sub-categories in INNOVA Lotus including Innovation in Creativity, Innovation in Technology, Innovation in Prototype Technology, and Innovation in Local Culture Application.
 

* Don’t miss the INNOVA shortlist presentation, which takes place on Day 1 of ADFEST 2018, Wednesday 21st March, 9:30am to 1pm in Hall A2.