The 2017 Young Lotus Workshop will be hosted by Cheil Worldwide, which has just revealed details of its 90-minute session on Saturday 25^th March.
 

Titled, ‘Cheil Worldwide Presents Young Lotus 2017: Create with a Swagger’, the first half of the session will explore the influence of individual voices on social media.
 

Presented by Kyejo Lee, Creative Director of Digital Creative Group at Cheil Worldwide, this illuminating session will explore instances where social media fuels social movements, and cases where brands initiate relevant social media marketing strategies to win the hearts of consumers.
 

“Intense debates on social media have lost their physical boundaries. Not only does social media lie deep within the lives of every demographic, it has also shed light on topics least interested to be talked about online. These online interactions have even encouraged offline activities,” says Lee.
 

After Lee’s presentation, the Young Lotus finalist teams will take the stage to present the ideas they created during the Young Lotus Workshop. Delegates will even have the chance to vote for their favorite team.
 

* Don’t miss ‘Cheil Worldwide Presents Young Lotus 2017: Create with a Swagger’ on Saturday 25^th March, 11:30am



www.cheil.com