PROGRAM BY DAY
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[THURSDAY 20 MARCH] => Array
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[id] => 28
[group_img] => Public/Uploads/speakers/2025-03-12/67d16425111f6.jpg
[title] => INNOVA Lotus Shortlists Presentation
[synopsis] => <div>Don’t miss the chance to see INNOVA Lotus shortlists present their work live in front of ADFEST delegates and face a Q&A with juries of the INNOVA Lotus panel on <b>Thursday 20 March from 9.00 at the Breakout Stage</b>. </div><div><br></div><div>See the region’s most innovative works that dare to push the boundaries of creativity into unchartered territory. </div><div><br></div><div><div><div>9.00-9.15<span style="white-space:pre"> </span>ELECTRIC SALT</div><div><br></div><div>9.15-9.30<span style="white-space:pre"> </span>JBL QUANTUM GUIDE PLAY</div><div><br></div><div>9.30-9.45<span style="white-space:pre"> </span>PROJECT ICONTACT</div><div><br></div><div>9.45-10.00<span style="white-space:pre"> </span>FIT MY FEET</div><div><br></div><div>10.00-10.15<span style="white-space:pre"> </span>DABBA SAVINGS ACCOUNT</div><div><br></div><div>10.20-10.35<span style="white-space:pre"> </span>CONDENSATION CLEANSER</div><div><br></div><div>10.35-10.50<span style="white-space:pre"> </span>VISIONGRAM</div><div><br></div><div>10.50-11.05<span style="white-space:pre"> </span>PHANTOMSNACK</div><div><br></div><div>11.10-11.25<span style="white-space:pre"> </span>NANO COOLING FILM</div><div><br></div><div>11.25-11.35 <span style="white-space:pre"> </span>TRUE BLUE TEXTILE PROJECT</div><div><br></div><div>11.35-11.50 <span style="white-space:pre"> </span>DROPS OF JOY</div></div></div><div><br></div>
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[id] => 12
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[title] => Where Worlds Collide
[synopsis] => <div>In today's rapidly shifting landscape, we find ourselves at the intersection of multiple worlds—where technology and Creativity, efficiency and storytelling, humanity and AI collide. This convergence is not a gentle merging; it's a collision, bringing chaos, uncertainty, and disruption to every corner of our industry and our lives. But within this chaos lies immense potential.</div><div><br></div><div>Drawing inspiration from my book Collide: Embracing Conflict to Boost Creativity, this talk will explore how these moments of friction are not something to fear but to harness. The collision of worlds forces us to adapt, innovate, and push the boundaries of what's possible. Whether it's leveraging AI to enhance Creativity, finding harmony between speed and substance, or balancing logic with emotion, these collisions are where the magic happens.</div><div><br></div><div>Leveraging some of the most inspiring, award-winning work from One Asia and The One Show, we will explore how these ideas and campaigns thrive at the collision of worlds. These pieces of work show us how to transform chaos into Creativity and combine seemingly opposing forces—like tradition and technology or local insight with global impact—to create something extraordinary.</div><div><br></div><div>Let's explore how we can turn chaos into Creativity, conflict into collaboration, and collisions into breakthroughs. The future isn't just happening to us; we can shape it if we learn to thrive where worlds collide.</div><div><br></div>
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[create_date] => 2025-01-24
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[id] => 17
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[title] => Artificial Insanity
[synopsis] => Artificial Insanity — a perfect storm of chaos! Users are frustrated by limitations and errors. Artists are driven mad with fear. Companies are drunk on promises of profit. The media is thriving on the hype and many are left bewildered, unable to make sense of the complex technology. This is an attempt to shine a light onto generative AI in the advertising industry. An attempt to simplify the subject and help you understand it better. This is also an attempt at providing a middleground, that will leave you better informed, whether you think AI is the devil or a messiah.
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[create_date] => 2025-01-28
[modify_date] => 2025-02-20
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[event_date] => 1
[start_time] => 10:40
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[id] => 1
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[title] => Creative Expression of Cultural Collision
[synopsis] => <div>This talk delves into the cultural collisions that shape creativity, offering a glimpse into how diverse influences can elevate artistic expression. We’ll explore the ways these intersections spark innovation, using real-world examples to illustrate how creativity thrives when contrasting forces come together. By sharing stories of notable musical projects, we’ll highlight how unexpected collaborations and cultural synergy lead to impactful and resonant works.</div><div><br></div><div>Through this exploration, we aim to uncover the deeper layers of creativity, showing how embracing diversity and embracing the unexpected can result in meaningful artistic outcomes. This session is not just about the music itself but about the process, the challenges, and the beauty that emerge when cultures, ideas, and perspectives collide.</div><div><br></div><div>Join us for an engaging discussion on how these dynamics inspire creativity in music and beyond, offering fresh insights for anyone passionate about the transformative power of cultural exchange.</div><div><br></div>
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[id] => 21
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[title] => Buying and Selling an Agency: The Ultimate Creative & Commercial Collision!
[synopsis] => <div>In a world where more independents are making their mark, we explore how to build and sell and agency, harnessing capital raising and M&A to achieve growth ambitions.</div><div><br></div><div>This exciting Panel Discussion, hosted by Rob Sherlock, will explore how creative entrepreneurship collides with the commercial reality of building and selling an agency. The Panel will feature Randy Duax (MD of Stagwell Asia Pacific), Emma Daines (CEO of Fin Design + Effects), Khun Ohm (Founder & CEO of Yell Bangkok) and George Kypraios (CEO of Yefira Group). </div><div>The topics will include how to raise capital for growth - and how to effectively be acquired or align with other companies.</div>
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[deleted] => 0
[create_date] => 2025-02-01
[modify_date] => 2025-02-20
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[event_date] => 1
[start_time] => 11:50
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[id] => 34
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[title] => The Collision of Sound & Vision
[synopsis] => <div>New research shows that music can enhance the taste of food, the perception of space, and the pace of a run. It can also draw out the essence of a brand in the sound of an electric car, reduce stress at work, and improve health and well-being.</div><div> </div><div>This session, presented by David Guerrero, and Arthur Tsang of BBDO and Nick Wood, from Syn Music will immerse the audience in unique audio experiences. It will inspire you to Do Big Things with sound to help your brands achieve their vision. </div><div> </div><div>As a bonus, the lunch on the day of the session will be served with a curated musical playlist designed to make the delicious ADFEST food taste even better.</div><div><br></div>
[register] =>
[eligibilty] =>
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[deleted] => 0
[create_date] => 2025-02-23
[modify_date] => 2025-03-03
[archive_img] =>
[event_date] => 1
[start_time] => 12:25
[end_time] => 13:00
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[id] => 7
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[title] => World Producers Summit
[synopsis] => <div><b><font color="#ff0000">ABOUT THE WORLD PRODUCERS SUMMIT</font></b></div><div><br></div><div>The world of production is changing- both in how commercials are viewed/consumed and in how they are made. The World Producers Summit is open to every ADFEST delegate who is interested in the future of production, whether they are from a production company, an agency, a client or anywhere else. </div><div><br></div><div>Production is changing rapidly with new challenges and new opportunities constantly emerging. This is a chance for everyone who understands the critical role production has in creating films that are effective for advertisers and who wants to share experiences and thoughts on future opportunities. </div><div><b><br></b></div><div><b>The World Producers Summit</b> was created by the AICP, APA and EPA and takes place in Cannes each year during Cannes Lions. The World Producers Summit at ADFEST is an opportunity for every ADFEST delegates to participate in that discussion and share an Asian perspective. </div><div><br></div><div><b>Steve Davies,</b> Chief Executive of the <a href="https://www.a-p-a.net/" target="_blank">Advertising Producers Association</a> (APA), the UK producers association- a-p-a.net will chair the summit at ADFEST.</div><div><br></div><div><br></div><div><div><b><font color="#ff0000">SCHEDULE</font></b></div><div><br></div><div> Date:<span style="white-space:pre"> </span>Thursday 20th March 2025</div><div> Time: <span style="white-space:pre"> </span>13.00 – 15.30</div><div> Venue: <span style="white-space:pre"> </span>Room Pattaya 3, Mezzanine Floor, PEACH</div><div> Remark:<span style="white-space:pre"> </span>Pre-Registration is required</div><div><br></div><div><br></div><div><div><b><font color="#ff0000">ELIGIBILITY & REGISTRATION</font></b></div><div><br></div><div>• Interested applicant must be a registered delegate of ADFEST 2025</div><div>• To register, please click <b><a href="/index.php/Home/Program/register.html?id=7&column_pid=58&column_id=130">here</a></b> and complete the online registration form </div><div>• Registration is not confirmed until you receive a confirmation notification from ADFEST</div><div>• Reservation is strictly <b><u>first-come-first-served</u> </b>& seats are limited to only <b><u>30 delegates only</u></b>.</div><div><br></div><div>For more information, contact <b><a href="mailto:Workshop@ADFEST.com">Workshop@ADFEST.com</a></b> </div></div></div><div><br></div><div><br></div>
[register] => Date: Thursday 20<sup>th</sup> March 2025<br>
Time: 13.00 – 15.30<br>
Venue: Room Pattaya 3, Mezzanine Floor, PEACH<br>
[eligibilty] => <p>· Interested applicant must be a registered delegate of ADFEST 2025</p><p>· Registration is not confirmed until you receive a confirmation notification from ADFEST<br>· Reservation is strictly first-come-first-served & seats are limited to only 30 delegates only.<br></p>
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[deleted] => 0
[create_date] => 2025-01-22
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[pdf] => http://adfest.d-energy.cn/workshop/2025/World%20Producers%20Summit.pdf
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[title] => Drowning in Content: Embracing the Era of Abundance
[synopsis] => <div>In a world overflowing with content, creativity and production are in a period of unprecedented change, sparking debate over what truly matters and how we can evolve. Drowning in Content: Embracing the Era of Abundance brings together two seasoned industry voices to explore the past, present, and future of our industries. Paul Copeland and Alexei Golob, with backgrounds spanning commercial production, direction, art, and creative leadership on both the brand and agency side, will tackle some of the most pressing questions facing the industry today: </div><div><br></div><div>How do we navigate an era where demand for content quantity often overshadows demand for quality? </div><div><br></div><div>What happens when algorithms, automation, and flawed metrics redefine creative success? </div><div><br></div><div>Can artistic vision continue to be realized in a world dominated by shrinking budgets and timelines? </div><div><br></div><div>This thought-provoking conversation dives into the philosophical and practical divides that drive today’s creative landscape, exploring how businesses and creators can adapt to a world where meaning is being drowned out by noise. With sharp insights, candid experiences, and a forward-looking perspective, this session will challenge attendees to rethink their roles in shaping the future of creativity and production. </div><div><br></div>
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[id] => 29
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[title] => INNOVA Lotus & Lotus Roots Screening
[synopsis] => <p>Enjoy a screening of INNOVA Lotus featuring the region’s most groundbreaking innovations and Lotus Roots entries celebrating culture and diversity on <b>Thursday 20 March from 14.30 at the Breakout Stage</b>. </p><p><br></p><p><br></p>
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[create_date] => 2025-02-21
[modify_date] => 2025-02-27
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[id] => 3
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[title] => What Happens When Generational and Cultural Norms Collide?
[synopsis] => <div>Understanding how to unlock the potential of young female creative talent across Asia.</div><div><br></div><div>We all know that our industry has an issue with retaining great female creative talent, and it’s estimated that only 24% of creative directors globally are female. </div><div><br></div><div>This panel discussion aims to explore the intersection of generational and cultural norms and their impact on young female creative talent across Asia. As societies evolve and workplaces become more diverse, it is essential to understand the challenges and opportunities faced by young women in their professional journeys. </div><div><br></div><div>Moderated by Valerie Madon, Chief Creative Officer at McCann Worldgroup Asia Pacific, the session will feature three female creatives from McCann Worldgroup’s ‘Ambition Collective’, representing key markets from across the region. </div><div><br></div><div>The conversation will cover:</div><div> </div><div><div> • Understanding Cultural Nuances: How various cultural norms influence the perception of female leadership and</div><div> success in different Asian markets.</div><div><br></div><div> • Generational Perspectives: Insights on how the values and experiences of millennials and Gen Z women are </div><div> reshaping workplace dynamics and expectations.</div><div><br></div><div> • Overcoming Barriers: Discussion on navigating workplace challenges and biases, and tips for success.</div></div><div><br></div><div>Together, the session aims to empower a new generation of female leaders, fostering a commitment to inclusivity and collaboration in creative agencies.</div><div><br></div>
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[title] => Logic to Magic: The Alchemy of Technology and Creativity.
[synopsis] => We live in the age of AI, but what truly matters for creators is how they integrate creativity with technology to create functional solutions. Technology serves as a tool to power solutions; it cannot be the communicator itself. At this time, the meeting between technology and creativity is not a physical bonding, but a chemical transformation—just like how ancient alchemists tried to turn different substances into gold. The mission of creators is to produce gold. It's about the fusion of technology and creativity, creating those 'wow moments' that feel like magic. I call that wow moment 'logic to magic'.
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[id] => 15
[group_img] => Public/Uploads/speakers/2025-01-27/6796e34d4e233.jpg
[title] => Connecting Producers in Asia
[synopsis] => <p><b><font color="#ff0000"><font style="background-color: rgb(255, 255, 255);">ABOUT CONNECTING PRODUCERS IN ASIA <br>Unlocking production collaboration opportunities</font><br></font></b><br><b>Overview:</b><br><br>This Session is an open discussion allowing Production Houses owners & Producers in Asia to showcase some of the main strengths or specificities of each shooting destination, <br>while learning about production capabilities and processes in other Asians’ territories, <br>and enabling more trans-border collaboration opportunities in order to keep proposing efficient production solutions to Clients & Agencies.<br><br>It’s all about having a better understanding of the local production execution insights in the Asian Region, & initiate potential production collaboration projects: <br> • Pre-Production, & Production Processes <br> • Production Capabilities (studio capacities, virtual prod., motion control, remote shooting, casting…)<br> • Key crew skillsets (Directors, DOP, Prod. Designers…) <br> • Logistic, Location, Landscapes, Climate<br> • Production Incentives<br><br><b>For WHO?</b><br><br>For Production Company Owners, Executive Producers or Producers based in Asia, interested to learn more about the production capabilities and processes across Asian territories.<br><br><b>What To Prepare?:</b><br><br>This is an open discussion, where each participant is encouraged to share their company’s Unique Selling Proposition (USP) to highlight what their company and production destination have to offer and showcase their local production execution insights. The presentation should consist of 2 slides including:<br> • Slide 1: Company Intro<br> • Slide 2: Showcasing the main USP of each production location<br></p><p><br></p><p><br><b><font style="background-color: rgb(255, 255, 255);" color="#ff0000">ABOUT THE SPEAKERS</font></b><br><br>This session will be chaired by <b>Lien Dang & Yann Williot</b>, Co-founders & Managing Partners of ME Group Asia. <br><br>Before joining Production, Lien Dang accumulated 10 years of experience in the Events & Advertising industry in Vietnam.<br><br>Yann came to Vietnam in 2005 working as producer for various productions houses.<br>In 2007 they co-founded ECHO Films as a TVC Boutique Production House, for the Vietnamese market while increasingly producing content for multiple Agencies & Production Houses in Asia.<br><br>In 2020, together with Tony Nguyen & Phuong Tran, from MAY Production, they co-founded ME Group, Vietnam’s leading Commercial Production Hub.<br><br>ME Group is home of 3 Production Houses, 1 Photography Studio, 1 TableTop / Motion Control Studio, & 1 Social Media Content Agency, with presence in Singapore & Bangkok.<br><br></p><p><br><b><font style="background-color: rgb(255, 255, 255);" color="#ff0000">SCHEDULE</font></b><br> <br> Date: Thursday 20th March 2025<br> Time: 15.40 – 16.40<br> Venue: Room Pattaya 3, Mezzanine Floor, PEACH<br> Remark: Pre-Registration is required<br></p><p><br></p><p><br><b><font style="background-color: rgb(255, 255, 255);" color="#ff0000">ELIGIBILITY & REGISTRATION</font></b><br><br>• Interested applicant must be <br> • A registered delegate of ADFEST 2025 <br> • A Production Company Owner, Executive Producer or Producer based in Asia who interested to learn more about the production capabilities and processes across Asian territories.</p><p>• To register, please click <a href="/index.php/Home/Program/register.html?id=15&column_pid=4&column_id=206"><b>here</b></a> and complete the online registration form <br>• Registration is not confirmed until you receive a confirmation notification from ADFEST<br>• Reservation is strictly <b><u>first-come-first-served</u> </b>& seats are limited to only <b><u>30 delegates only</u></b>.<br></p><div><br></div><div>For more information, contact <b><a href="mailto:Workshop@ADFEST.com">Workshop@ADFEST.com</a></b> <br></div><p><br><br></p>
[register] => Date: Thursday 20<sup>th</sup> March 2025<br>
Time: 15.40 – 16.40<br>
Venue: Room Pattaya 3, Mezzanine Floor, PEACH<br>
[eligibilty] => <p>• Interested applicant must be <br> • A registered delegate of ADFEST 2025 <br> • A Production Company Owner, Executive Producer or Producer based in Asia who interested to learn more about the production capabilities and processes across Asian territories.</p><p>• Registration is not confirmed until you receive a confirmation notification from ADFEST<br>• Reservation is strictly <span style="font-weight: 700;"><u>first-come-first-served</u> </span>& seats are limited to only <span style="font-weight: 700;"><u>30 delegates only</u></span>.</p>
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[deleted] => 0
[create_date] => 2025-01-26
[modify_date] => 2025-02-20
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[event_date] => 1
[start_time] => 15:40
[end_time] => 16:40
[clickable] => YES
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[sort] => 15
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[promo] => Public/Uploads/speakers/2025-01-27/6796e3434f751.jpg
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[pdf] => http://adfest.d-energy.cn/workshop/2025/Connecting%20Producers%20in%20Asia.pdf
[moderate] =>
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[remark] => <p><b>What To Prepare?:</b><br><br>This is an open discussion, where
each participant is encouraged to share their company’s Unique Selling
Proposition (USP) to highlight what their company and production
destination have to offer and showcase their local production execution
insights. The presentation should consist of 2 slides including:<br> • Slide 1: Company Intro<br> • Slide 2: Showcasing the main USP of each production location<br></p>
While not required, it is recommended that you share your slides ahead of time. Please send your presentation (16:9 format) to <a href="mailto:workshop@ADFEST.com">workshop@ADFEST.com</a> by <b>Friday 14 March 2025</b>.
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[title] => When Bravery and Business Collide
[synopsis] => <div>Too often, our industry positions agencies and clients as opponents:</div><div>Agencies want to do brave work that wins awards</div><div>Clients want to do work that drives their business</div><div><br></div><div>But what if they are the same thing?</div><div><br></div><div>This session will focus on understanding what makes work “brave,” explore how we should measure/quantify bravery, the impact of brave work on client business and how often the collision between agencies and clients is actually the best opportunity to create growth-driving creative magic for everyone. </div><div><br></div><div>Showcasing a wide range of work and provocations for the audience, including GUT’s own Bravery Scale methodology, GUT Asia’s Chief Creative Officer, Carlos Camacho and Head of Strategy, Belynda Sim-Mak, will demonstrate that bravery means business, for clients and our industry.</div><div><br></div><div>Proving that when bravery and business collide, amazing things happen.</div>
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[create_date] => 2025-01-24
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[title] => The Power of Fast, Flawed and Fierce Content
[synopsis] => <div>Fast, fluid, imperfect content is everywhere today. While it’s easy to dismiss these digital artefacts as disposable noise, the real issue isn’t what’s being created—it’s how we perceive them. The belief that only high-budget, long-lead, meticulously crafted work can create impact is blinding creative teams to the potential of designing for the moment to intercept attention before it’s gone. </div><div> </div><div>The truth is, raw, scrappy, fast-turnaround content is thriving where traditional campaigns struggle. Because it’s immediate, culturally tuned, and unpredictable — it has the power to ride the pulse of what’s happening right now. This session explores how the rules of polished advertising are being broken to drive culturally relevant work that hits fast, hits hard and shapes conversations while the world is still listening.</div><div><br></div>
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[deleted] => 0
[create_date] => 2025-01-23
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[id] => 37
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[title] => TREND IMMERSION WORKSHOP
[synopsis] => <p><font color="#ff0000"><b>ABOUT TREND IMMERSION WORKSHOP <br></b></font><br><b>Course overview:</b><br>We all consume trend and insight reports but how can we use them to inspire and drive new ideas and thinking. In this fast-paced workshop immerse yourself in one of D&AD's creative trends and see how you can use different techniques to apply it to your creative process.<br><br><b>Outcomes:</b><br>• Understand how to spot trends - and different a trend from a passing fad<br>• Get a creative boost: how can you use trends to inspire fresh thinking<br>• Get your hands dirty and apply the learning<br><br><br><b><font color="#ff0000" style="background-color: inherit;">ABOUT THE SPEAKERS</font></b><br>This session will be hosted by <b>Paul Drake</b>, Foundation Director of D&AD.<br><br>Paul Drake is the Foundation Director at D&AD, a charity established in 1962 to stimulate, enable and award creative excellence in design and advertising around the world. Paul oversees D&AD's learning programs; supporting people to enter the creative industry, excel in their roles and lead creative businesses. <br><br><b><font color="#ff0000" style="background-color: inherit;">SCHEDULE</font></b><br> Date: Friday 21st March 2025<br> Time: 10.00 – 11.00<br> Venue: Room Pattaya 6, Mezzanine Floor, PEACH<br> Remark: Pre-Registration is required<br><br><b><font color="#ff0000" style="background-color: inherit;">ELIGIBILITY & REGISTRATION</font></b><br>• Interested applicant must be a registered delegate of ADFEST 2025<br>• To register, please click <a href="/index.php/Home/Program/register.html?id=37&column_pid=4&column_id=125">here</a> and complete the online registration form <br>• Registration is not confirmed until you receive a confirmation notification from ADFEST<br>• Reservation is strictly <u><b>first-come-first-served</b></u> & seats are limited to only <u><b>30 delegates only</b></u>.<br><br>For more information, contact <a href="mailto:Workshop@ADFEST.com">Workshop@ADFEST.com</a> <br><br></p>
[register] => <p>Date: Friday 21st March 2025<br>Time: 10.00 – 11.00<br>Venue: Room Pattaya 6, Mezzanine Floor, PEACH<br></p>
[eligibilty] => <p>• Interested applicant must be a registered delegate of ADFEST 2025<br>• Registration is not confirmed until you receive a confirmation notification from ADFEST<br>• Reservation is strictly <u><b>first-come-first-served</b></u> & seats are limited to only <u><b>30 delegates only</b></u>.<br></p>
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[deleted] => 0
[create_date] => 2025-03-06
[modify_date] => 2025-03-20
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[logo] =>
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[pdf] => http://adfest.d-energy.cn/workshop/2025/Trend%20Immersion%20Workshop.pdf
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[id] => 5
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[title] => The Alchemy of Immersion: Blending Technology to Create Magic with Meaning
[synopsis] => <div>Immersion is an alchemical process. It combines elements like design, hardware, software, storytelling, and world-building to create something far greater than the sum of its parts.</div><div><br></div><div>The Alchemy of Immersion explores how these components come together to craft moments of surprise, deliver entertainment in unexpected ways, and drive meaningful change. This talk delves into the levels of immersion, each an essential ingredient in creating experiences that captivate and resonate.</div><div><br></div><div>It starts with ever evolving hardware devices and software systems that expand the boundaries of storytelling, unlocking entirely new realms of engagement. Next are the tactile and physical layers, interactive objects and sensory connections that ground digital narratives in the real world. Together, these elements lay the foundation for world-building and theming, where immersive ecosystems invite audiences to step inside and become active participants in the story.</div><div><br></div><div>Immersion is more than technology, it is the art of blending diverse elements to evoke wonder and connection. This talk will uncover how these carefully crafted experiences can transform the way we tell stories, build worlds, and engage with audiences.</div>
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[deleted] => 0
[create_date] => 2025-01-22
[modify_date] => 2025-02-20
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[event_date] => 2
[start_time] => 10:05
[end_time] => 10:40
[clickable] => YES
[timeline] => 1742526300
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[id] => 22
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[title] => A Creative, A Gaming Expert and A Strategist Agree to Disagree.
[synopsis] => <div>A strategist, a gaming expert and a creative walk into a boardroom, only to realise that their decades of experience has primed them to collide and disagree in the favour of the best creative idea. Nicole, Rey and Felipe come from three different disciplines, but the agenda that unites them is excellence in advertising and the drive to push creativity forward.</div><div><br></div><div>In this session, they will unpack how disciplinary collision isn’t bad after all, and how they navigate this conflict while letting creative excellence be their north star. With radical insights into brainstorming, strategising, creative benchmarking, and setting measurable success metrics, this trio will highlight the toolkit that helps them work better with each other, with their own selves, and embrace the transformative power of creative conflict.</div><div><br></div><div>In the sea of content and mediocre campaigns releasing daily, it’s imperative for teams to come together, foster diversity of thought, and conjure not just creative campaigns, but campaigns that work for the brand, and the business, while transcending the boundary of what is possible. Here’s to more of ‘what if’ instead of ‘can we’–the power lies with us.</div><div><br></div>
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[deleted] => 0
[create_date] => 2025-02-01
[modify_date] => 2025-03-11
[archive_img] =>
[event_date] => 2
[start_time] => 10:40
[end_time] => 11:15
[clickable] => YES
[timeline] => 1742528400
[sort] => 22
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[id] => 30
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[title] => Juries Insights
[synopsis] => <div>Go behind the doors of the judging room to listen first-hand to in-depth and freeform discussions with some ADFEST 2025 Lotus Awards juries and learn the secrets of what distinguishes between the good, the great, and the exceptional works.</div><div><br></div><div>Juries of each panel will take the stage to share their invaluable insights, so don’t miss your chance to learn directly from the gurus.</div><div><br></div><div><b>Friday 21 March</b></div><div>11.00-11.45 <span style="white-space:pre"> </span>Digital & Social Lotus/Digital Craft Lotus/Mobile Lotus</div><div>12.00-12.45<span style="white-space:pre"> </span>Design Lotus/Print & Outdoor Craft Lotus</div><div>14.30-15.15<span style="white-space:pre"> </span>Film Craft Lotus/New Director Lotus</div><div>15.30-16.15<span style="white-space:pre"> </span>Brand Experience Lotus/Commerce Lotus/Direct Lotus</div><div>16.30-17.15<span style="white-space:pre"> </span>Entertainment Lotus/Media Lotus/PR Lotus</div><div><br></div><div><b>Saturday 22 March</b></div><div>10.00-10.45<span style="white-space:pre"> </span>Film Lotus/Outdoor Lotus/Press Lotus/Radio & Audio Lotus</div><div>11.00-11.45 <span style="white-space:pre"> </span>Creative Strategy Lotus/Effective Lotus/INNOVA Lotus/Sustainable Lotus</div><div>12.00-12.45<span style="white-space:pre"> </span>Lotus Roots</div><div><br></div>
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[create_date] => 2025-02-21
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[title] => Real-Time Brands: Now or Never
[synopsis] => <div>Real-Time Brands: Now or Never</div><div><br></div><div>"Our region's best Real-Time Brands: Culture-First" </div><div><br></div><div>Have you heard about it? No? Ok, then you missed it already.</div><div>Welcome to the Era of Real-Time Brands. It’s here. And it is now or never. </div><div>The time of Creativity and Technology colliding. Of Culture and People. Of imagination and personalisation.</div><div><br></div><div>In our session we’ll go through this vibrant collision of times in 3 key pillars: </div><div><br></div><div>Real-Time Brands have the power to Curate new experiences:</div><div>Where culture is the ultimate curator.</div><div><br></div><div>Real-Time Brands have the power to Connect new ecosystems:</div><div>where culture is expressed across wider digital realities and technology plays a key role. </div><div><br></div><div>Real-Time Brands have the power to Create new legacies: </div><div>Where culture has already become the currency of now and the future.</div><div><br></div><div>The Time of Real Time. Multidimensional. Disruptive. Real. Culture-first. Always. </div><div>Real-time brands accelerate the impact of timeless connections. Allowing brands to respond to life as it happens, embracing the zeitgeist and trending moments in a consumer-controlled world. It’s here. It’s free. We just need to choose to harness that power. </div><div><br></div><div>It’s now or never.</div><div><br></div>
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[deleted] => 0
[create_date] => 2025-01-23
[modify_date] => 2025-03-05
[archive_img] =>
[event_date] => 2
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[clickable] => YES
[timeline] => 1742530500
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[title] => Short Films for ADFEST 2025 by the Fabulous Five
[synopsis] => <div>The Fabulous Five up-and-coming New Directors, who were amongst the 26 scripts submitted from 6 cities across the region, will take the stage to debut their short films to the ADFEST 2025 theme, <span style="font-weight: 700;">“COLLiDE”</span> on <span style="font-weight: 700;">Friday 21 March at 11.50-13.00.</span></div><div><br></div><div>The fantastic and Fabulous Five and their short films are:</div><div><span style="font-weight: 700;">“RINTIK”</span> by <span style="font-weight: 700;">Azlan Som</span>, Assistant Director, Logic & Magic, Kuala Lumpur</div><div><span style="font-weight: 700;">“ICE”</span> by <span style="font-weight: 700;">Haruna Takahara</span>, Director, HAT, Tokyo</div><div><span style="font-weight: 700;">“OBSTACLE”</span> by <span style="font-weight: 700;">Mayuka Kawamura</span>, Director, AOI Pro., Tokyo</div><div><span style="font-weight: 700;">“IM PERFECTION”</span> by <span style="font-weight: 700;">Mika Sasaki</span>, Director, TYO Inc., Tokyo</div><div><span style="font-weight: 700;">“YOUR DADDY”</span> by <span style="font-weight: 700;">Tomoya Matsushita</span>, Director, AOI Pro., Tokyo </div><div><br></div><div>Moderated by Wuthisak Anarnkaporn, Founder & Director of FACTORY 01 in Bangkok, and Jury President of the Film Craft Lotus and New Director Lotus, the Fabulous Five New Directors will not only premiere their films, but discuss the inspiration behind them.</div><div><br></div>
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[create_date] => 2025-02-05
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[id] => 18
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[title] => Culture, Context, Curation & Craft - Unlocking the formula for brand music success
[synopsis] => <p><b><font color="#ff0000">ABOUT CULTURE, CONTEXT, CURATION & CRAFT: <br>UNLOCKING THE FORMULA FOR BRAND MUSIC SUCCESS<br></font></b><br><b>Overview:</b><br>Data has shown that right music choices increases ad effectiveness by 20-25%, yet creatives and marketeers often leave music decisions to chance. Having worked with over 75% of the global marketeers, Tracks & Fields can safely say that virtually no brand has consistent music guidelines across their campaigns. <br> <br>The workshop will introduce models, practical recommendations listening session and other tools for creatives and strategists to leverage the power of music and improve the return on brand music investment.<br> <br>In an interactive workshop, participants will then discuss a potential music identity for ADFEST COLLIDE and answer the question: if ADFEST COLLIDE would be a brand, how would it sound like?<br><br><b>Objective:</b><br>Delegates will learn how brand music & sound identities and strategies are developed and applied<br></p><p><br></p><p><br><b><font color="#ff0000" style="background-color: rgb(255, 255, 255);">ABOUT THE SPEAKERS</font></b><br>The workshop will be hosted by leading specialists from Tracks & Fields including:<br><br><b>Christian Mix-Linzer, CEO, Tracks & Fields GmbH, Berlin</b><br>Christian found his passion young: he started his first record label at 16 and has been involved with the music and moving images ever since. In 2008 he founded Berlin-based music supervision agency company Tracks & Fields, whose global offices look after all things music for brands such as Mercedes, VW, Zalando, Google and many more. The company helped its clients to win over 100 awards at international creative festivals such as Cannes Lions, Clios, New York Festivals, ADC, Ciclope, ADFEST, Spikes and many more, including several golds for best use of music. Besides being known for its creative output and music rights management, Tracks & Fields is an innovation leader in developing strategies and technologies for music and advertising.<br><br><b>Emika Kusunoki, Music Supervisor, Tracks & Fields, Tokyo</b><br>Emika Kusunoki is the Music Supervisor and Producer at Tracks & Fields based in Tokyo, where she specializes in helping great films to get the music they deserve.<br>Her career kicked off at a leading Tokyo radio station, producing hit music programs and organizing major events, including interviews for artists ranging from Justice to Paul McCartney.<br><br>Four years ago, Emika joined Tracks & Fields, where she's since designed soundtracks for eye-catching commercials and recently spearheaded the "Directors Showcase Tokyo," a popular event that connects creative minds across Tokyo.<br><br><br><b>Ian Nagano, Music Supervisor & Producer, Tracks & Fields Tokyo</b><br>Ian Nagano is a Music Supervisor and Producer at Tracks & Fields, curating music and sound to elevate campaigns and create emotional connections with audiences. Ian began his career in the advertising industry at 19 as an Assistant Music Producer, drawn to the power of sound in storytelling. After transitioning to Tracks & Fields, he has worked on a diverse range of global projects across Asia, Europe, and the Middle East. Ian is committed to collaborating closely with directors and clients, always striving to bring stories to life through meaningful music and sound.<br></p><p><br></p><p><br><b><font color="#ff0000" style="background-color: rgb(255, 255, 255);">SCHEDULE</font></b><br> Date: Friday 21st March 2025 <br> Time: 14.30 – 16.00<br> Venue: Room Pattaya 3, Mezzanine Floor, PEACH<br> Remark: Pre-Registration is required<br></p><p><br></p><p><br><b><font color="#ff0000" style="background-color: rgb(255, 255, 255);">ELIGIBILITY & REGISTRATION</font></b><br>• Interested applicant must be a registered delegate of ADFEST 2025<br>• To register, please click <a href="/index.php/Home/Program/register.html?id=18&column_pid=4&column_id=207"><b>here</b></a> and complete the online registration form <br>• Registration is not confirmed until you receive a confirmation notification from ADFEST<br>• Reservation is strictly <u><b>first-come-first-served</b></u> & seats are limited to only <u><b>50 delegates only</b></u>.<br><br>For more information, contact <a href="http://Workshop@ADFEST.com">Workshop@ADFEST.com</a> <br><br></p>
[register] => <p>Date: Friday 21<sup>st</sup> March 2025<br>
Time: 14.30 – 16.00<br>
Venue: Room Pattaya 3, Mezzanine Floor, PEACH<br></p>
[eligibilty] => <span style="color: rgb(119, 119, 119);">• Interested applicant must be a registered delegate of ADFEST 2025</span><br style="color: rgb(119, 119, 119);"><span style="color: rgb(119, 119, 119);">• Registration is not confirmed until you receive a confirmation notification from ADFEST</span><br style="color: rgb(119, 119, 119);"><span style="color: rgb(119, 119, 119);">• Reservation is strictly </span><u style="color: rgb(119, 119, 119);"><span style="font-weight: 700;">first-come-first-served</span></u><span style="color: rgb(119, 119, 119);"> & seats are limited to only </span><u style="color: rgb(119, 119, 119);"><span style="font-weight: 700;">50 delegates only</span></u><span style="color: rgb(119, 119, 119);">.</span><br style="color: rgb(119, 119, 119);">
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[create_date] => 2025-01-29
[modify_date] => 2025-02-20
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[pdf] => http://adfest.d-energy.cn/workshop/2025/Culture%2C%20Context%2C%20Curation%20%26%20Craft%20-%20Unlocking%20the%20formula%20for%20brand%20music%20success.pdf
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[title] => Uncommon Ground: The Unity that Superpowers Creativity
[synopsis] => <div><div>The importance of diversity is no longer up for debate for the creative world. We’ve seen time and again how diverse teams, united by their unique talents, come together to craft outstanding masterpieces.</div><div><br></div><div>But what holds this vibrant mosaic of individuality together? We believe the answer lies in common values. No matter how different people’s backgrounds may be, finding shared beliefs, habits, preferences, or even dislikes can bring them closer and foster unity within the team.</div><div><br></div><div>In this seminar, we’ll uncover the often-overlooked superpower of common values. By embracing what we share, we can forge connections that go beyond collisions and pave the way for the next groundbreaking masterpiece in the creative industry.</div><div><br></div></div><div><br></div>
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[create_date] => 2025-01-30
[modify_date] => 2025-03-18
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[title] => What Are We Drawing?
[synopsis] => <div>Until recently, leading global brands built their excellence on emphasizing refined design, high-quality materials, and artisanal visuals. However, as technology, culture, and societal diversity evolve at a rapid pace, the landscape of premium branding has shifted. High-tech products, once perceived as distant future, are now icons of everyday luxury.</div><div><br></div><div>Brands are increasingly leveraging cutting-edge innovations to align their identities with futuristic themes that resonate with today’s tech-savvy audience and emphasize its seamless integration into daily life. Futuristic displays such as floating or transparent screens, newly launched AI-powered devices and features - the future vision is no longer abstract; it’s tangible.</div><div><br></div><div>As creators working with world-renowned tech brands, our recent projects have focused on visualizing a vivid near-term future instead of far fantastical one, communicating the experience of “What is possible soon” to the audience. In other words, “The Affordable Future” that we envision, is just around the corner.</div><div><br></div><div>Join us as we explore how brands introduce and promote their latest innovations to captivate audiences and redefine narratives with futuristic imagery. Creatives are at the forefront of this transformation, drawing us toward the future, one visual at a time.</div><div><br></div>
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[title] => The Missing Link: How GenA.I. Augments Creativity and Impactful Advertising.
[synopsis] => Max's keynote highlights AI's transformative potential in marketing, focusing on APAC. Drawing from Jung von Matt's work with Hyundai, he shows how generative AI revolutionizes creative excellence and marketing efficiency. Case studies illustrate how #genAI tools enable brands to create resonant campaigns, leveraging AI for ideation, personalization, and execution. These tools accelerate and redefine content production, raising quality standards. He explores how AI-powered tools reshape content creation, particularly in culturally diverse region like APAC. He discusses AI's broader implications on the marketing industry, examining agency evolution and emerging trends like hyper-personalization. Max emphasizes a balanced perspective, combining optimism with humility, essential for sustainable growth and innovation like #GenAI.
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[title] => Building Brands for Tomorrow: TikTok's AI-powered Creative Solutions
[synopsis] => In today's fast-evolving digital landscape, building impactful brands requires innovative, AI-powered creative solutions. Building Brands for Tomorrow: TikTok's AI-powered Creative Solutions explores how TikTok is revolutionizing the creative value chain, equipping brands and agencies with cutting-edge tools to drive efficiency, effectiveness, and engagement. This session will showcase how AI-driven creativity enhances storytelling, unlocks new possibilities, and delivers measurable impact. Join us to discover how TikTok’s Creative Product team is shaping the future of advertising by empowering marketers with the technology to stay ahead of the curve.
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[title] => The Surreal World: Why Comedy Is Thailand’s Secret Weapon
[synopsis] => <div>Thai comedic advertising is a realm where the bizarre meets the brilliant; creating campaigns that resonate far beyond their origins. </div><div><br></div><div>In this session, moderated by shots' co-editor Jamie Madge, Thasorn Boonyanate, Chief Creative Officer at BBDO Bangkok and celebrated director Un Wuthisak Anarnkaporn explore the off-kilter essence of these globally adored ads.</div><div><br></div><div>Through their unique lens, the duo will unravel how the distinctive blend of absurdity, wit, and cultural depth gives Thai advertising its edge - connecting with audiences, subverting tropes, and pushing the boundaries of storytelling.</div><div><br></div><div>Prepare for an unforgettable deep dive into the strange, surreal, and wildly successful world of Thai comedy, where chaos fuels creativity.</div><div><br></div>
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[deleted] => 0
[create_date] => 2025-02-05
[modify_date] => 2025-02-27
[archive_img] =>
[event_date] => 2
[start_time] => 16:50
[end_time] => 17:25
[clickable] => YES
[timeline] => 1742550600
[sort] => 25
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[id] => 14
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[title] => How to master duration. 6 Seconds to 600 seconds
[synopsis] => <p><b><font color="#ff0000">ABOUT HOW TO MASTER DURATION. 6 SECONDS TO 600 SECONDS</font></b><br><br><b>Overview:</b><br><br>With the rise of diverse media platforms, the ability to tailor stories for different timeframes has become essential. This workshop is designed to help creatives master the craft of writing ad films for various durations—from 6-second bumper ads to 600-second branded content.<br><br>The workshop will feature case studies from iconic campaigns, practical exercises, and real-time discussions and feedback. By the end, attendees will be equipped with strategies to adapt their ideas for any screen or duration, making their work versatile and impactful.<br><br><b>Objective:</b><br><br> • How writing changes from a 6 seconder to a 10 minuter?<br> • Construction of story for various duration lengths<br> • Understanding the dynamics that duration brings to a story<br></p><p><br></p><p><br><b><font style="background-color: rgb(255, 255, 255);" color="#ff0000">ABOUT THE SPEAKERS</font></b><br><br>This workshop will be hosted by <b>Vishal Sagar</b>, Director, from Black White Grey, Gurgaon.<br><br>Vishal Sagar has spent 16 years in advertising across mainline, digital, and in-house agencies. He firmly believes that advertising thrives on understanding people deeply. The better you understand people, the better the work you create. <br><br>He champions the idea that great work is rooted in courage, not just talent. According to him, it is brave ideas that disrupt culture, and push creative boundaries. This belief has earned him accolades including Cannes Lions, Spikes Asia, The One Show, D&AD, ADFEST, The Webby Awards, and more.<br><br>He made history by writing and directing BYJU’S ad film, which became the first-ever Indian commercial to win at the Filmfare Awards—India’s equivalent to the Oscars. He is also credited with pioneering India’s maiden AI-crafted music video. He also integrated live shoots with AI & CG in a campaign that was born at the intersection of culture, craft and technology.<br><br>Recently, Vishal wrote and directed India’s second longest ad film, clocking in at 24 minutes and 25 seconds. In an era marked by fleeting attention spans and bite-sized formats, this monumental project underscores his dedication to reshaping the advertising landscape through enduring storytelling and impeccable craft.<br></p><p><b><font color="#ff0000"><br></font></b></p><p><b><font color="#ff0000"><br></font></b></p><p><b><font color="#ff0000">SCHEDULE</font></b></p><p> <br> Date: Saturday 22nd March 2025 <br> Time: 10.00 – 13.00<br> Venue: Room Pattaya 3, Mezzanine Floor, PEACH<br> Remark: Pre-Registration is required<br></p><p><br></p><p><br><b><font style="background-color: rgb(255, 255, 255);" color="#ff0000">ELIGIBILITY & REGISTRATION</font></b><br><br> • Interested applicant must be a registered delegate of ADFEST 2025<br> • To register, please click <a href="/index.php/Home/Program/register.html?id=14&column_pid=4&column_id=208"><b>here</b></a> and complete the online registration form <br> • Registration is not confirmed until you receive a confirmation notification from ADFEST<br> • Reservation is strictly <b><u>first-come-first-served</u></b> & seats are limited to only <b><u>30 delegates only</u></b>.<br><br>For more information, contact <a href="mailto:Workshop@ADFEST.com"><b>Workshop@ADFEST.com</b></a> <br></p><p><br></p>
[register] => Date: Saturday 22<sup>nd</sup> March 2025<br>
Time: 10.00 – 13.00<br>
Venue: Room Pattaya 3, Mezzanine Floor, PEACH<br>
[eligibilty] => <p> • Interested applicant must be a registered delegate of ADFEST 2025<br> • Registration is not confirmed until you receive a confirmation notification from ADFEST<br> • Reservation is strictly <span style="font-weight: 700;"><u>first-come-first-served</u></span> & seats are limited to only <span style="font-weight: 700;"><u>30 delegates only</u></span>.<br></p><p><br></p>
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[create_date] => 2025-01-26
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[clickable] => YES
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[pdf] => http://adfest.d-energy.cn/workshop/2025/How%20to%20master%20duration.%206%20Seconds%20to%20600%20seconds.pdf
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[id] => 31
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[title] => Juries Insights
[synopsis] => <div>Go behind the doors of the judging room to listen first-hand to in-depth and freeform discussions with some ADFEST 2025 Lotus Awards juries and learn the secrets of what distinguishes between the good, the great, and the exceptional works.</div><div><br></div><div>Juries of each panel will take the stage to share their invaluable insights, so don’t miss your chance to learn directly from the gurus.</div><div><br></div><div><b>Friday 21 March</b></div><div>11.00-11.45 <span style="white-space:pre"> </span>Digital & Social Lotus/Digital Craft Lotus/Mobile Lotus</div><div>12.00-12.45<span style="white-space:pre"> </span>Design Lotus/Print & Outdoor Craft Lotus</div><div>14.30-15.15<span style="white-space:pre"> </span>Film Craft Lotus/New Director Lotus</div><div>15.30-16.15<span style="white-space:pre"> </span>Brand Experience Lotus/Commerce Lotus/Direct Lotus</div><div>16.30-17.15<span style="white-space:pre"> </span>Entertainment Lotus/Media Lotus/PR Lotus</div><div><br></div><div><b>Saturday 22 March</b></div><div>10.00-10.45<span style="white-space:pre"> </span>Film Lotus/Outdoor Lotus/Press Lotus/Radio & Audio Lotus</div><div>11.00-11.45 <span style="white-space:pre"> </span>Creative Strategy Lotus/Effective Lotus/INNOVA Lotus/Sustainable Lotus</div><div>12.00-12.45<span style="white-space:pre"> </span>Lotus Roots</div><div><br></div>
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[title] => When Cultures Collide: Reinventing "Cool Japan" Through Diverse Perspectives
[synopsis] => <div>In the past two years, the creative output at PUSH’s Tokyo office has played a role in the cultural “renaissance” of Japan-themed global content. But this is not the tired stereotypes of “Cool Japan” past – we’re talking about pushing boundaries with the MTV VMA-award winning music video for Megan Thee Stallion’s “Mamushi”, unique Tokyo-based content featuring other global stars such as Billie Eilish and Rosalia, as well as viral brand campaigns including this year’s “Air Max Day” campaign featuring K-Pop band XG.</div><div><br></div><div>In this session, we’ll talk about the elements that contributed to the incredible success of these projects, and demonstrate how cross-cultural collaboration and diverse perspectives are pivotal to success. Although this is a Japan-focused session in terms of the output, the same logic can be applied to other APAC markets at a time when Korean culture continues to thrive, more and more consumers are interested in China, and creative professionals around the world are increasingly curious about markets such as Thailand and Vietnam.</div><div><br></div>
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[create_date] => 2025-01-30
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[clickable] => YES
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[title] => Collide to Splash: Government & Global Entertainment Creating Unimaginable Impact
[synopsis] => An exciting potential of multi-sector collaboration, where government, corporations, and global entertainment come together to drive creativity and innovation. By embracing Thailand’s unique cultural values and fostering cross-sector partnerships, we can deliver a beyond imagination outcomes that also shape the future and influence audiences globally.
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[create_date] => 2025-03-19
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[id] => 26
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[title] => Strategy Isn't the Enemy. How to Elevate Creativity & Deliver Results
[synopsis] => <p><b><font color="#ff0000">ABOUT STRATEGY ISN'T THE ENEMY: <br>HOW TO ELEVATE CREATIVITY & DELIVER RESULTS<br></font></b><br><b>Overview:</b><br>What if strategy wasn’t a barrier to creativity but its biggest champion? Truth is strategy and creativity aren’t at odds: they’re partners in building work that truly resonates. This masterclass is for those who want to bridge the gap between big ideas and business results, using strategy as a springboard for pushing creative boundaries. Dive into how aligning culture, creativity, and commercial goals leads to campaigns that don’t just shine but stick, while discovering tools and mindsets that make the journey more exciting for everyone involved.<br><br><b>Objective:</b><br>Show how strategy isn't the enemy, but rather a powerful ally in elevating creativity and making campaigns that both shine and resonate with the stakeholders and audience alike. This is for those who want to collide creativity, culture and business results - to create better, more interesting work with a great journey getting there.<br><br><b><font color="#ff0000" style="background-color: rgb(255, 255, 255);">ABOUT THE SPEAKERS</font></b><br>This workshop will be hosted by Nicole Ingra, Founder & Strategy Director, from Ingra Labs, Barcelona.<br><br>Nicole Ingra is the founder of Ingra Labs, a strategy consultancy helping brands - and the people behind them - navigate change. A Global Insights & Strategy Director with a decade of experience shaping narratives that bridge culture, technology, business and creativity for some of the world’s most iconic brands, she has worked with Netflix, Heineken, TikTok, Beats, and Samsung across markets spanning the Americas, Europe, the Middle East and Asia.</p><p> <br>Known for transforming complex ideas into sharp insights that spark creative solutions, Ingra thrives at the intersections of creativity and innovation, inspiring teams to think differently and create work that connects on an emotional and cultural level. Her speciality is uncovering the cultural tensions that drive behaviour and turning them into actionable strategies that resonate locally and globally.<br>A sought-after speaker, host and workshop leader, Ingra brings clarity, curiosity, and grounded enthusiasm to every stage,</p><p> empowering creatives and decision-makers to navigate the challenges of today while building relevance for tomorrow. She aims to always leave her the audience with the thrilling feeling of “I haven’t thought about it that way”.<br><br><b><font color="#ff0000" style="background-color: rgb(255, 255, 255);">SCHEDULE</font></b> <br> Date: Saturday 22nd March 2025<br> Time: 11.00 – 12.00<br> Venue: Room Pattaya 6, Mezzanine Floor, PEACH<br> Remark: Pre-Registration is required<br><br><br><b><font color="#ff0000" style="background-color: rgb(255, 255, 255);">ELIGIBILITY & REGISTRATION</font></b><br>• Interested applicant must be a registered delegate of ADFEST 2025<br>• To register, please click <a href="/index.php/Home/Program/register.html?id=26&column_pid=4&column_id=125">here</a> and complete the online registration form <br>• Registration is not confirmed until you receive a confirmation notification from ADFEST<br>• Reservation is strictly <b>first-come-first-served</b> & seats are limited to only <b>50 delegates only</b>.<br><br>For more information, contact <a href="mailto:Workshop@ADFEST.com">Workshop@ADFEST.com</a> <font color="#ffffff"><br></font><br></p>
[register] => Date: Saturday 22<sup>nd</sup> March 2025<br>
Time: 11.00 – 12.00<br>
Venue: Room Pattaya 6, Mezzanine Floor, PEACH<br>
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[create_date] => 2025-02-12
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[clickable] => YES
[timeline] => 1742616000
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[promo] => Public/Uploads/speakers/2025-02-17/67b2a4c24ed3c.jpg
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[pdf] => http://adfest.d-energy.cn/workshop/2025/Strategy%20Isn't%20the%20Enemy.%20How%20to%20Elevate%20Creativity%20%26%20Deliver%20Results.pdf
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[title] => Dentsu Presents Young Lotus Workshop 2025. The Collision of Creativity, Creativity++
[synopsis] => <div>In a world defined by constant connection and disruption, creativity stands as the ultimate catalyst for transformation. At Dentsu Creative, we call this Creativity++, A collision of innovation, emotion, and purpose that ignites exponential growth.</div><div><br></div><div>This year’s Young Lotus workshop invites up-and-coming creative teams to step beyond traditional boundaries and craft solutions that truly matter. Led by Alice Chou and Hitoshi Hamaguchi, industry leaders shaping the future of advertising, the session will unlock transformative creativity - harnessing data, AI, and storytelling to forge new business opportunities, spark cultural change, and drive societal impact.</div><div><br></div><div>Participants will be challenged to embrace the chaos, celebrate diverse perspectives, and adopt bold, outlier thinking. From emotion-driven narratives to innovation-led strategies, the workshop will inspire attendees to reimagine creativity’s role in shaping brands and the world.</div><div><br></div><div>The journey culminates with the Young Lotus finalists presenting their groundbreaking ideas, with delegates voting for their favourite team in the Young Lotus Popular Vote. Be ready to collide, create, and redefine what’s possible.</div><div><br></div>
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[create_date] => 2025-01-22
[modify_date] => 2025-03-14
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[start_time] => 11:15
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[title] => Winners Showcase
[synopsis] => <div>Don’t miss the screening of ADFEST 2025 Lotus Awards winners announced on Friday 21 March from <b>13.00 on Saturday 22 March</b> at the Breakout Stage.</div><div><br></div><div>Lotus Awards winners include:</div><div> •<span style="white-space:pre"> </span>Brand Experience Lotus</div><div> •<span style="white-space:pre"> </span>Commerce Lotus</div><div> •<span style="white-space:pre"> </span>Design Lotus</div><div> •<span style="white-space:pre"> </span>Digital & Social Lotus</div><div> •<span style="white-space:pre"> </span>Digital Craft Lotus</div><div> •<span style="white-space:pre"> </span>Direct Lotus</div><div> •<span style="white-space:pre"> </span>Entertainment Lotus</div><div> •<span style="white-space:pre"> </span>Film Craft Lotus</div><div> •<span style="white-space:pre"> </span>Media Lotus</div><div> •<span style="white-space:pre"> </span>Mobile Lotus</div><div> •<span style="white-space:pre"> </span>New Director Lotus</div><div> •<span style="white-space:pre"> </span>PR Lotus</div><div> •<span style="white-space:pre"> </span>Print & Outdoor Craft Lotus</div><div><br></div>
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[create_date] => 2025-02-21
[modify_date] => 2025-02-21
[archive_img] =>
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[start_time] => 13:00
[end_time] => 18:00
[clickable] => NO
[timeline] => 1742623200
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[id] => 27
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[title] => Shape My Portfolio
[synopsis] => <p><font style="background-color: rgb(255, 255, 255);" color="#ff0000"><b>ABOUT SHAPE MY PORTFOLIO</b></font><br><b>Overview:</b><br>Shape My Portfolio is designed to give aspiring creatives the rare opportunity to elevate their portfolio. The one-on-one mentorship allows young creatives to present their portfolios to creative gurus and receive invaluable constructive feedback for self-improvement.<br><br>Each 30-minute session will give participants exclusive access one-on-one with a creative leader to assess their portfolio to:<br>● Discuss the strength and weaknesses of their portfolio<br>● Help create their personal brand<br>● Provide tips on what employers look for<br>● Help land their dream job<br><br>Powered by McCann Worldgroup and headed by Valerie Madon, Chief Creative Officer APAC, Shape My Portfolio presents young creatives with the unique opportunity to curate a strong portfolio.<br><br><b><font color="#ff0000" style="background-color: rgb(255, 255, 255);">SCHEDULE</font></b><br>Date: Saturday 22<sup>nd</sup> March 2025<br>Time: 14.30-17.30<br>Session 1: Saturday 22<sup>nd</sup> March: 14.30-15.00<br>Session 2: Saturday 22<sup>nd</sup> March: 15.00-15.30<br>Session 3: Saturday 22<sup>nd</sup> March: 15.30-16.00<br>Session 4: Saturday 22<sup>nd</sup> March: 16.00-16.30<br>Session 5: Saturday 22<sup>nd</sup> March: 16.30-17.00<br>Session 6: Saturday 22<sup>nd</sup> March: 17.00-17.30<br>Venue: Room PATTAYA 6, Mezzanine Floor, PEACH<br>Remark: Pre-Registration is required<br><br><b><font color="#ff0000" style="background-color: rgb(255, 255, 255);">ELIGIBILITY & REGISTRATION</font></b><br>● Interested applicant must be a registered delegate of ADFEST 2025<br>● To register, click <a href="/index.php/Home/Program/register.html?id=27&column_pid=4&column_id=125">here</a><br>● Registration is not confirmed until you receive a confirmation notification from ADFEST<br>● Reservation is strictly <b>first-come-first-served</b> & seats are limited to <b>3 delegates per session only</b>.<br><br><font color="#ff0000" style="background-color: rgb(255, 255, 255);"><b>SPECIAL REQUIREMENTS</b></font><br>● Participants must bring their portfolio on their own laptop or tablet for review, as devices will not be available for borrowing onsite.<br>● If possible, participants should also send ADFEST their portfolio in advance.<br><br>For more information, contact <a href="mailto:Workshop@ADFEST.com">Workshop@ADFEST.com</a> <br><br></p>
[register] => <p>Date: Saturday 22<sup>nd</sup> March 2025<br>Time: 14.30-17.30<br>Session 1: Saturday 22<sup>nd</sup> March: 14.30-15.00<br>Session 2: Saturday 22<sup>nd</sup> March: 15.00-15.30<br>Session 3: Saturday 22<sup>nd</sup> March: 15.30-16.00<br>Session 4: Saturday 22<sup>nd</sup> March: 16.00-16.30<br>Session 5: Saturday 22<sup>nd</sup> March: 16.30-17.00<br>Session 6: Saturday 22<sup>nd</sup> March: 17.00-17.30<br>Venue: Room PATTAYA 6, Mezzanine Floor, PEACH<br></p>
[eligibilty] => <p>● You must be a registered delegate of ADFEST 2025<br>● Registration is not confirmed until you receive a confirmation notification from ADFEST<br>● Your preferred session selection is not guaranteed, and reservation is strictly first-come-first-served</p><p><b><br></b></p><p><b>SPECIAL REQUIREMENTS</b><br>● Participants
must bring their portfolio on their own laptop or tablet for review, as
devices will not be available for borrowing onsite.<br>● If possible, participants should also send ADFEST their portfolio in advance.<br></p>
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[create_date] => 2025-02-13
[modify_date] => 2025-02-20
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[clickable] => YES
[timeline] => 1742628600
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[remark] => <p><b>SPECIAL REQUIREMENTS</b><br>● Participants
must bring their portfolio on their own laptop or tablet for review, as
devices will not be available for borrowing onsite.<br>● If possible, participants should also send ADFEST their portfolio in advance.<br></p>
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[title] => Chaos or Kaleidoscope: What is the Future of Human Creativity
[synopsis] => <div>Kaleidoscope symbolises ever changing and endless possibilities contained in the human experience. Like the kaleidoscope, each one of us has unique patterns and characteristics. In different lights or environments these patterns change and are revealed.</div><div><br></div><div>Craft is human. It’s built on skill, intention, and the relentless pursuit of better. AI doesn’t change that—it has the potential to elevate it. AI is the tool that lets us refine, accelerate, and break through boundaries, giving us new materials to shape our ideas at new speeds.</div><div>In this talk D&AD will share the findings from recent research that explored creative leaders' perspectives of AI both how it will expand possibilities but also the potential cost of a new future. </div><div><br></div>
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[title] => Stunt Marketing the Netflix Way: How Bold Ideas Collide with Culture & Creativity
[synopsis] => <div>In a world oversaturated with content, capturing attention isn’t enough—you need to create moments that demand participation. But what makes a stunt truly unforgettable?</div><div><br></div><div>This session unpacks how Netflix transforms stunts into cultural phenomena, blending spectacle with storytelling. We’ll explore why some campaigns fade while others shape pop culture, when stunt marketing is the right move, and how to craft activations that go beyond PR. Through real case studies, we’ll break down the power of online-to-offline integration and the formula for turning a moment into a movement.</div><div><br></div><div>Most importantly, we’ll look ahead: What’s next for stunt marketing? And how can you create experiences that don’t just grab attention—but leave a lasting mark on culture?</div><div><br></div>
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[create_date] => 2025-02-21
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[title] => What’s Nestlé Cooking Up In The World Of Gaming?
[synopsis] => <div>Minotaur teams up with Nestlé to showcase how one of the world’s biggest and most well-loved global brands is making bold moves in the gaming space. </div><div><br></div><div>As gaming evolves into a powerful force in entertainment and culture, brands have begun tapping its potential with innovative strategies and groundbreaking creative work that go beyond advertising, seamlessly blending interactivity, engagement, and brand loyalty.</div><div><br></div><div>The session dives into Nestlé’s current journey of embracing gaming communities to create experiences that feel authentic. Gain insights into how working closely with gaming and community builders, Minotaur, has helped push brand building partnerships to the next level. More importantly, they will tease an upcoming creative gaming collaboration – one that promises to fully display the Gaming X Marketing principles to set new benchmarks for brand-driven play.</div><div><br></div>
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[create_date] => 2025-02-25
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[title] => Creative Opportunity in Saudi Arabia: Is it for real?
[synopsis] => <div><div>Anyone who has been to Saudi Arabia since the ‘Vision 2030’ transformation was launched, will tell you: it’s extraordinary. </div><div><br></div><div>Gone are the centuries-old rules of behaviour. Today, women are free to travel independently, to drive cars, to get jobs, to build careers. There are new green cities, the world’s longest subway line, fashion shows, fine dining, music festivals in the desert. Cristiano Ronaldo's wife Georgina Rodriguez is a bigger star than Cristiano.</div><div><br></div><div>But something else is changing. Saudis used to sit by, while foreigners did the work. Especially in the ‘creative industries’. </div><div><br></div><div>Today, ‘Saudi-isation’ is the buzzword. Foreigners are welcome, but expected to share their skills and help young Saudis to take their place at the table.</div><div><br></div><div>This session will hear about agencies built by Saudis are re-inventing the way creativity is developed – and how it is rewarded. We will also hear about how creatives from outside Saudi Arabia have been able to collaborate with Saudis – and achieve results which a few years ago, no-one would have thought possible.</div></div><div><br></div><div><br></div>
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[title] => When a Creative Career Collides with a Leadership Career
[synopsis] => Navigating the transition from a creative to a creative leader is much more than a change in title, it requires a transformational mindset. Susan will explore different leadership styles to help unlock your full potential as a leader of ideas, people, and outcomes.
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