ADFEST 2024

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Battle of Talents: Human vs Machine

Valerie Madon

Who do you think is winning the battle of human vs. machine? Does it even need to be a fight?

Creativity is a complex human trait – a product of emotions, culture, and experiences. Just as we harnessed word processors to make our work lives more efficient, there should be a role for AI in the creative department.

We’ll take you on a world tour to see some groundbreaking campaigns that have leveraged AI to add new dimensions and scale that humans could only dream of.

Hashtag:

#AI #GenAI #NextGenCreativity #mccannworldgroupapac #mccann_mw

Valerie Madon

Chief Creative Officer APAC

McCann Worldgroup Asia Pacific

Singapore

Valerie's love for painting, since the age of five, has spawned a career of more than 20 years across brand-building and integrated creative solutions for major brands such as Zespri, Caltex, Hewlett-Packard, Procter & Gamble, Singapore Airlines, HSBC, Burger King, VISA, Singapore Tourism Board, Changi Airport, Central Provident Fund, Shell, GSK, Cycle & Carriage, Friesland Campina and many others.

Known as one of APAC’s top creatives, she joined McCann Worldgroup as Chief Creative Officer, Southeast Asia, in May 2023 and expanded her remit to cover Asia Pacific in August 2023.

Previously the Director of Creative Shop, SEA & Emerging Markets at Meta, Valerie is responsible for creative product across the region, as the network continues in its mission to be the irrefutable leader in the business of creativity. She also Chairs McCann Worldgroup’s APAC Creative Leadership Community.

Valerie has judged and been awarded at all major shows including Cannes Lions, D&AD, One Show, New York Festival, Effies, Spikes Asia and ADFEST. In her spare time, Valerie flexes her creative muscles crafting ceramics or churning her own homemade ice-cream!

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