PROGRAM
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AUGMENTED REALITY IS THE FUTURE OF ADVERTISING
Emile Rademeyer
A great idea in advertising can change human behaviour. Creative use of digital technology can do the same and much more. VANDAL Digital Strategist and Creative Director Emile Rademeyer explores why augmented reality is the future of advertising. Advertising has traditionally been a one-way communication medium. Not anymore. Advertising’s future is to not only sell products or ideas, but to digitally transform entire environments with an augmented, digital overlay. Showcasing an impressive regional case study, this session demonstrates how Digital Placemaking technology like Augmented Reality alters human behaviour and will shape the future of advertising as never seen before.
Emile Rademeyer
Creative Director
Vandal
Sydney
Emile Rademeyer is Creative Director and Digital Strategist at VANDAL in Sydney, Australia. Generating award-winning work, he excels in innovative creative for advertising, augmented reality, art, experiential and digital placemaking projects. His passion is bridging the gap between art, advertising, digital media, content and culture.
As Creative Director of VANDAL Emile ensures the studio is focused on creating the most innovative moving image, sound and experiences for digital media of all types. He also oversees curation of the notorious VANDAL Art Gallery in Redfern, Sydney. Emile’s work regularly features in local and international awards, festivals and publications including TEDxSydney, shots, Creative Review, The One Show, Cannes, Clio and AWARD. He’s a frequent international guest, keynote speaker and jury member at events around the globe.
Highly motivated with excellent communication skills, Emile’s recognised talent earns international respect and he’s regarded as one of Australia’s most prolific new media creative directors.
WEDNESDAY 20 MARCH
WORLD ANIMATION DOMINATION
MAKE VR SOMETHING MORE THAN JUST A ROLLER COASTER RIDE. CINEMATIC VR.
IDEAS. PATTERNS & AI
WHY HUMAN INSIGHT MATTERS MORE IN THE TECH-DRIVEN ERA.
WOMEN OWNED COMPANIES: MORE FEMALE VOICES IN THE PIPELINE
VFX AND THE FUTURE OF CREATIVE COLLABORATION GETTING THE MOST OUT OF PARTNERSHIP
THINK WITHIN THE 9:16 BOX- VERTICAL STORYTELLING
WOMEN DON’T DRINK BEER – WHY YOUR DATA CAN BE WRONG
BEYOND CULTURE, WHAT INFLUENCES FILM CRAFT?
THURSDAY 21 MARCH
FRIDAY 22 MARCH
WHY THE WORLD NEEDS MORE AGENCIES AND HOW TO START ONE
LET’S LEARN FROM THE "CREATIVE HACKERS"
IF YOU THINK YOU DON'T BELONG, THEN YOU DO.
MOVING TOYOTA INTO TOMORROW. TODAY.
TOYOTA’S GLOBAL MOVEMENT TOWARDS POSITIVE CHANGE CAN SOAP SAVE THE WORLD? WHERE’S THE GROWTH? THE NEW ERA OF CREATIVE PROBLEM SOLVING THE CHICKEN, THE EGG, OR IN TODAY’S TECH WORLD, DOES THE OMELETTE COME FIRST?
TOYOTA’S GLOBAL MOVEMENT TOWARDS POSITIVE CHANGE CAN SOAP SAVE THE WORLD? WHERE’S THE GROWTH? THE NEW ERA OF CREATIVE PROBLEM SOLVING THE CHICKEN, THE EGG, OR IN TODAY’S TECH WORLD, DOES THE OMELETTE COME FIRST?
