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WHERE’S THE GROWTH?
Jean-Paul Burge
The purpose of this session is to argue the case for creativity as the critical ingredient for Growth. While the industry debates the merits of technology and innovation, and aggressively restructures in the race to seem relevant, this session will put forward the case that while we have been distracted by the operational and structural changes that are critical for our survival as an industry, we have ignored the quality of the output of our work. We need to stop the argument of whether we should focus on structures or creativity and re-ignite the industry’s passion for making work that sells our clients’ products, brands and services - as part of a better organized production model. And whilst we need to measure many things as business partners to our clients, our relevance and prosperity will only be assured if we can demonstrate how we do this.
Jean-Paul Burge
Chairman & CEO
BBDO Asia
Singapore

Jean-Paul began his career at JWT London in 1998 and joined BBDO in 2004. Over the past nineteen years he has worked in London, Bangkok, Amsterdam, Hong Kong and Singapore on accounts such as Nestle, Shell, ABN AMRO, Unilever and FedEx. 
 
In 2007 he was appointed Managing Director of BBDO and Proximity Singapore, and was subsequently promoted to Chief Executive Officer in October 2008 and to President South East Asia in 2010.
 
Across Asia, BBDO is the most awarded network for creativity and for effectiveness in the region. In 2016 and 2017, BBDO was named Network of the Year at the APAC Effie Awards. From 2014 to 2017, BBDO has been named the most awarded Network in Asia Pacific at Cannes and Network of the Year at Spikes in 2012, 2014, 2015, 2016, 2017 and 2018. For 12 years in a row, BBDO has been the most creative agency network in the world in The Gunn Report, and has been ranked the most awarded agency network across all marketing communications in The Directory Big Won 13 times in the last 14 years.
 
In addition to success at the regional level, in 2017, 10 offices across the APAC region ranked as #1 in local creative and effectiveness shows -  Hong Kong, Australia, New Zealand, India, Sri Lanka, Pakistan, Singapore, Malaysia, the Philippines and Thailand – showcasing that our success isn’t solely dependent on 1 or 2 offices.
 
With representation in more than eighteen countries, BBDO Asia Pacific is known for creating award-winning advertising and brand communications solutions for clients including FORD, Hewlett-Packard, Visa, ExxonMobil, MetLife, FedEx, AIA Insurance, Guinness, Mars, Pepsi, Johnson & Johnson, AIA, Mattel and Fonterra.
 
In early 2015, Jean-Paul was appointed Chairman and CEO of BBDO Asia. 
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