ADFEST 2024

< TO 3-DAY PROGRAM

Play With Your Aspirations. A Key To Rock The World

Koji Suzuki/Poppy Sun

We are in an era of AI that optimizes everything, and the creative industry is no exception.

We like to believe that OUR creative is different to AI’s.

AI is a tool that gathers and logically processes information.

However, it’s the HUMAN ASPIRATION that has potential to make innovation possible.

In this seminar, we will introduce some creative cases that discovered and tapped into hidden HUMAN ASPIRATION on a quest to change the world.

Koji Suzuki

Strategic Creative Director

Hakuhodo Inc.

Tokyo

Joined Hakuhodo in 2007. Koji has experience in serving both domestic and foreign clients from wide range of industries. As HAKUHODO’S one of first Creative Strategic Director, Koji excels in proposing effective integrated solution that drives client’s long term business growth based on strategic thinking. He has wide range of approaches that varies from building communication strategy to driving new business developments.

Poppy Sun

Associated Creative Director

Medialand Digital Strategy Limited

Taipei

A dog person over a cat person. If describing Poppy as a dog, she would be a Husky− always filled with passion and energy, chasing after fun. When Poppy found out how cool advertising could be, she founded an advertising blog during her time in graduate school, becoming a million-follower blogger. She was also invited to be a marketing columnist for Yahoo in Taiwan.

Just like a dog chasing a ball, even the smallest things can be interesting, and that spirit shows in Poppy's work. Beyond discovering unique consumer insights, she’s good at using innovative technology and integrating diverse resources to create the most engaging experiences. Poppy believes that if she's having fun, consumers will feel the joy too.

Poppy always gives her all when pursuing her goals. In her second year in her career, she represented her agency in the Spikes Asia Young Spikes Competition, winning first place. Her works also secured outstanding achievements several times in the Global Board Submit hosted by HAKUHODO. She has served various clients across different fields, including Coca-Cola, Heineken, Sony Xperia, TOYOTA, Uniqlo, Durex, Nike, among many others. She has also been selected to serve as a jury member for several awards in Taiwan.

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