It’s official. ADFEST is now
accepting entries to the ADFEST 2019 Lotus Awards.
Before you enter, it’s important to make note
of four important changes to next year’s Lotus Awards categories. The festival has
introduced the eCommerce Lotus,
recognizing the rise of retail innovators and brand campaigns.
ADFEST has also renamed the Promo Lotus
category, which is now called Brand
Experience & Engagement Lotus. The Radio Lotus category has been renamed Audio Lotus to reflect the innovation
occurring within the radio category through podcasts and digital technology;
while the Branded Content Lotus category is now called Branded Entertainment Lotus.
Jimmy Lam, President of ADFEST, says: “The decision to
introduce the eCommerce Lotus category recognizes the rise of eCommerce in this
digital era. We believe the sector will continue to grow as consumers’ behavior
increasingly shifts to a cashless society. The
renaming of some Lotus categories next year is also reflective of their more
inclusive and up-to-date definitions.”
The deadline for categories that will be
judged remotely is Friday 11th January
2019.
These categories are: Audio Lotus (formerly called
the Radio Lotus category), eCommerce Lotus (*NEW category), Effective Lotus, Film Lotus (Internet Film & Other Film sub-categories only), INNOVA Lotus,
Interactive Lotus and Mobile Lotus.
The deadline for all other categories is Friday 18th January 2019.
These categories are: Branded
Entertainment Lotus (formerly called Branded Content Lotus); Brand
Experience & Engagement (formerly called Promo Lotus); Design Lotus; Direct Lotus; Film Craft Lotus;
Film Lotus (excluding Internet Film & Other Film sub-categories); Integrated
Lotus; Media Lotus; New Director Lotus; Outdoor Lotus; Press Lotus and Print
Craft Lotus.
ADFEST’s most prestigious categories are
the INNOVA Lotus, recognizing the region’s most innovative ideas, and Lotus
Roots, which is the only award in the world celebrating the creative impact of
local culture.
For the second year running, shortlisted
INNOVA agencies will have the opportunity to present their works to juries and
delegates on Day One of ADFEST 2019, giving delegates the chance to learn from
their innovative ideas.
For more information on entry criteria, visit www.ADFEST.com or contact Nat@ADFEST.com.
